Mumbai: Wondrlab has announced the appointment of Bharatesh Salian as President – Digital, reinforcing its commitment to deliver full-funnel, technology-powered marketing solutions that drive measurable business impact.
A seasoned leader with over 25 years of experience across digital strategy, customer experience transformation, and data-led marketing, Bharatesh brings deep expertise in building future-ready brand ecosystems. His appointment signals a significant step in Wondrlab’s mission to unify performance, experience, content, and commerce into a seamless digital growth engine.
Over the course of his career, Bharatesh has held leadership roles at top-tier networks such as Interpublic Group, Publicis Groupe, and Omnicom Media Group. Most recently, he served as SVP – Marketing Science & CX at FCB/SIX, where he led customer transformation mandates for marquee brands like Amazon, HDFC Bank, Aditya Birla Capital, and JioMart. His strategic contributions have spanned multiple sectors, including FMCG, BFSI, real estate, fashion, auto, and government.
In his new role at Wondrlab, Bharatesh will lead the digital practice, with a focus on scaling capabilities across social media innovation, AI-powered marketing intelligence, and digital storytelling—all while delivering solutions that are agile, insight-led, and outcome-driven.
Sanju Menon, COO at Wondrlab, commented on the appointment, “Bharatesh is a rare blend of data-first thinking and deep creative empathy. His ability to scale transformation across verticals and his obsession with outcomes make him the perfect fit for where we want to take Wondrlab next. Winning on digital platforms and developing communication solutions that resonate with consumer behaviour is primary today. And Bharatesh will lead that charge.”
Expressing his enthusiasm for the role, Bharatesh Salian said, “Wondrlab is a melting pot of creativity, tech, and purpose—and that’s exactly the kind of place where the future of marketing is being rewritten. I look forward to partnering with the amazing talent here to build unified, measurable, and scalable solutions for brands in India and beyond.”
From launching India’s first missed-call marketing campaigns to building global CX hubs and reimagining AI-led loyalty and enrolment journeys, Bharatesh’s track record exemplifies innovation at scale. At Wondrlab, his focus will be to evolve the company’s integrated digital offerings with a sharp lens on business impact and consumer resonance.
