Delhi: Organic India, a brand by Tata Consumer Products Limited, has launched a compelling new campaign titled ‘Sirf Naam Se Nahi, Kaam Se Organic’, featuring cricket legend Sachin Tendulkar. The initiative aims to raise consumer awareness about what truly defines an organic product, while reinforcing Organic India’s commitment to quality, transparency, and authenticity.
With rising consumer interest in healthier eating and organic living, the campaign is a timely reminder to look beyond surface-level labels. Through a relatable and thought-provoking brand film, Sachin Tendulkar encourages consumers to go beyond the tag and seek real proof of organic integrity.
“Sirf Naam se nahi, Kaam se organic,” Sachin shares in the film. “In today’s world, it’s important to ask where your food comes from and how it’s grown. What drew me to Organic India is their integrity; everything they say, they back up with action. This film reflects that honesty and encourages people to choose with care.”
The campaign calls on consumers to question assumptions around “organic” claims, emphasizing the importance of credible standards. Organic India backs its claims through:
- 600+ rigorous tests on herbs (far exceeding regulatory requirements),
- Direct sourcing from over 2,000 farmers, and
- Global organic certifications, ensuring unmatched purity and traceability.
Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, said, “While there is increasing awareness about the benefit of organic foods and beverages, there is also an increase in consumer skepticism and lack of awareness about the authenticity of these products. With this campaign, we are urging the consumers to question the authenticity of various Organic products and reinforce what truly makes a product organic. Organic India has always believed that authenticity must be earned, not claimed. Through rigorous testing, transparent sourcing, and a legacy of integrity, we aim to build lasting trust. Sachin Tendulkar’s voice brings powerful credibility to this mission, inspiring people to make choices rooted in truth, not assumptions.”
With a 25-year legacy, Organic India continues to lead India’s organic movement through products that are deeply rooted in sustainability, ethics, and wellness. The campaign, conceptualised by Creativeland Asia Advertising, will be amplified through digital, influencer-driven, and community storytelling platforms to spark conversation and shift consumer behaviour.
