MUMBAI: India Gate Foods has launched a new campaign to mark the debut of its latest product, India Gate Uplife Gut Pro Oil. it says that this is the country’s first Gut Pro cooking oil fortified with Pro Digest.
The campaign looks to bring to life the everyday challenges in modern routines of the urban households and how food, especially the oil we cook with, plays a silent yet powerful role in how we show up. It interestingly drives the narrative of today’s hustle culture being all about chasing one’s ambitions and how health drives ambitions.
That’s where Uplife Gut Pro Oil comes in with its ‘Keeps Your Gut Revving’ campaign, revving the gut back to life with a dramatic ‘Vroom!’.
“Body ke engine mein sadharan tel daloge toh engine baith jayega na…” The message is clear: you wouldn’t fuel a high-performance engine with just any oil—so why do that to your body; a sluggish gut slows you down, the right oil keeps you going.
“Today’s consumers are seeking more from their everyday choices—and that includes what goes into their kitchens. With Uplife Gut Pro Oil, we’re introducing a category-defining innovation that aligns with the fast-paced, ambition-led lifestyles of modern India. It’s not just about cooking healthier—it’s about choosing better without compromising on taste or tradition. The campaign captures this shift, positioning Gut Pro as a trusted ally that keeps your gut—and your day—revving,” said Kunal Sharma, head – Marketing and Business (Modern Trade & E-commerce), India Gate.
Designed to support digestion through natural antioxidants and anti-inflammatory benefits, India Gate Uplife Gut Pro Oil is part of the brand’s expanding wellness portfolio under the Uplife range. The brand added that it is combining consumer insight, functional benefits, and creative storytelling to stand out in a cluttered category.
The launch will be amplified with a full-funnel 360° push, spanning digital channels, OTT along with in-store visibility. In its first phase, the brand has partnered with nutritionists, food experts, and fitness creators to spark conversations around gut health and smarter cooking choices through creator-led content and health-centric integrations.
To deepen consumer engagement, India Gate Uplife has also developed an interactive WhatsApp ChatBot experience. This feature allows users to answer a set of simple, engaging questions to determine their personalized Gut Score. Based on the result, the bot offers wellness suggestion along with options to explore the brand’s website and social media platforms for further information.
India Gate Uplife Gut Pro Oil is now available across modern trade, quick commerce & ecommerce platforms, and retail outlets nationwide.
