Mumbai: Social Panga has announced the appointment of Sahil Siddiqui as Executive Vice President – Creative Strategy & Growth. With offices in Bangalore, Mumbai, Delhi, and Dubai, the agency continues to strengthen its leadership as it enters a new phase of strategic and creative expansion.
In his new role, Sahil joins the core leadership team, working alongside Co-Founders Gaurav Arora and Himanshu Arora to drive bold creative thinking and elevate brand-building initiatives across key growth markets. His focus will be on enhancing the agency’s creative output while embedding strategic clarity across client engagements.
Bringing over 15 years of rich experience, Sahil has led high-impact creative mandates at Dentsu Creative and Pepper Content, where he launched and headed Pepper Creative as Global Creative Head. His portfolio includes work for marquee brands such as Flipkart, SBI Life, Tata Motors, Mahindra, Starbucks, Apple, Knorr, Gillette, ICICI Lombard, Monster, My11Circle, Godrej, CNN, and Warner Bros.
Speaking on the appointment, Himanshu Arora, Co-Founder, Social Panga said, “Sahil joins us at a time when we’re entering our next phase of evolution—where creativity is not just an art but a true economic multiplier. His passion for technology-led storytelling, coupled with his deep understanding of brand behavior, makes him a vital addition to our leadership. We’re excited to shape globally benchmarked work that drives real impact.”
Gaurav Arora, Co-Founder, Social Panga added, “What excites us about Sahil is his rare ability to fuse creative storytelling with sharp business acumen. His proven track record with large-scale brands and strategic clarity will play a pivotal role as we co-create more meaningful, memorable, and outcome-driven campaigns with our clients. He also brings a strong focus on building creative talent density—strengthening our teams to consistently deliver standout work.”
On his new role, Sahil Siddiqui, EVP – Creative Strategy & Growth, said,“The market is shifting, tech is evolving, and attention is harder to earn—but that’s exactly what makes this the most exciting time to build something lasting. At Panga, there’s intent, agility, and that hunger to do bold, unforgettable work. I’m thrilled to join the team and look forward to crafting ideas that not only turn heads but move the needle for our clients.”
