Mumbai: In a strategic move to empower India’s fast-growing retail investor base, SBICAP Securities Limited has launched ProZero, a zero brokerage plan for intraday trading in equities and derivatives. Aimed at fee-conscious, high-intent traders, the initiative is poised to significantly enhance trading affordability and efficiency.
With ProZero, users can execute intraday trades in equity and F&O segments at zero brokerage, while all other trades continue to enjoy SBI Securities’ competitive flat fee of ₹20 per order. The plan is now live across the company’s mobile and web platforms, and comes with no hidden fees or platform charges, reinforcing SBI Securities’ commitment to transparency.
“Retail investors today are more astute, faster, and increasingly sensitive to fees,” said Suresh Shukla, Chief Business Officer at SBI Securities. “With ProZero, we are not just eliminating brokerage — we are removing hesitation. This plan empowers traders to act swiftly and decisively, without worrying about how charges might impact their profits. It’s a trader-first initiative designed for the dynamic market conditions of today.”
Designed for self-directed traders, ProZero integrates seamlessly with SBI Securities’ real-time platform ecosystem, complete with robust research tools and analytics. The launch aligns with the company’s mission to grow its digital footprint and support a new generation of investors who demand both value and velocity in their trading journeys.
As India’s retail broking landscape becomes increasingly digital and democratized, SBI Securities is doubling down on innovation and customer-first strategies to lead the future of investing in the country.
