New Delhi: Media Maniacs Group has announced the appointment of Richa Kapoor as Brand Strategy Mentor, reinforcing its commitment to building a digital-first, insight-driven marketing and PR powerhouse. This strategic move is set to elevate the agency’s brand advisory capabilities and accelerate the adoption of AI-powered campaign frameworks that deliver sharper, scalable outcomes for clients.
With nearly two decades of global experience across B2B, B2C, and D2C sectors, Richa Kapoor brings a unique blend of analytical acumen and creative storytelling. As the Founder of Pivet Marketing, she has led brand transformation initiatives for a diverse portfolio of businesses, helping them drive growth through integrated brand strategy, digital innovation, and performance marketing.
At Media Maniacs, Richa will work closely with the agency’s leadership team to mentor the brand strategy division, architect data-driven and AI-enhanced campaign models, and help institutionalize a more agile and intelligent approach to digital marketing and public relations.
“Richa’s strategic perspective and her ability to decode audience behavior in real-time will be a strong asset as we reimagine how brands grow in a digital-first world,” said Surabhi Trivedi, Founder & CEO of Media Maniacs Group. “Her input will strengthen our ability to deliver brand and reputation strategies that are not just creative, but also context-aware and AI-empowered.”
Richa’s role is expected to bring immediate value across Media Maniacs’ client base, particularly in integrating earned, owned, and paid media strategies into a cohesive digital footprint. Her deep understanding of reputation management, content design, and adaptive messaging will help brands build lasting trust and relevance in a fast-evolving marketplace.
“Brands today operate in a constant state of scrutiny—by algorithms, audiences, and markets alike,” said Richa Kapoor. “This demands a smarter, more empathetic approach to strategy—one that’s deeply digital and agile, reputation-conscious, and aligned with long-term business value. I look forward to contributing to Media Maniacs’ next phase of growth to push the boundaries of what modern marketing can achieve—especially at the intersection of AI, PR, and audience insight.”
With this key appointment, Media Maniacs signals its next phase of growth—blending creativity, data, and automation to help brands lead confidently in an era shaped by rapid technological change and cultural flux.
