Mumbai: News18 India, India’s top Hindi news channel, strengthens its leadership in the Hindi news genre with its bold ‘Dhurandhar’ campaign, bringing together India’s most influential faces of Hindi television news under one editorial umbrella.
Built around the powerful campaign line “news jagat ke saare Dhurandhar, ab ek saath, ek manch par”, the initiative reflects News18 India’s belief that leadership is earned through credibility, consistency and the strength of its editorial voices.
At the heart of the campaign is News18 India’s recently revamped and strong Prime Time line-up featuring Major Gaurav Arya, Arpita Arya, Prateek Trivedi, Amish Devgan, Kishore Ajwani, Sushant Sinha and Aman Chopra. Over the years, they have built deep credibility across domains ranging from national security and politics to investigative reporting, field journalism, explanatory news and impactful debates.
Together, they represent a newsroom that offers viewers multiple perspectives with a common goal: helping viewers make sense of a complex and rapidly changing world.
Jyoti Kamal, Managing Editor, News18 India, said, “At News18 India, we have always believed that the strength of a newsroom lies in the credibility of its journalists. The ‘Dhurandhar’ campaign is a celebration of that belief. It brings together some of the finest editorial minds in Hindi news, each with a distinct voice and deep expertise. As the way audiences consume news continues to evolve, our responsibility is to meet viewers where they are and deliver journalism that goes beyond reporting headlines. Our focus is on explaining events with accuracy, context and perspective, helping audiences make sense of the stories that matter most.”
Mitul Sangani, CEO, Indian Languages Cluster, Network18, said, “News18 India’s ‘Dhurandhar’ campaign celebrates the unmatched strength of News18 India’s Prime Time line-up and reflects our continued investment in world-class journalism and exceptional talent. With the industry’s finest editorial voices coming together on one platform, we are strengthening our promise to viewers and further cementing News18 India’s position as the preferred destination for Hindi news.”
Designed to meet evolving viewer expectations, News18 India continues its commitment to delivering comprehensive and credible journalism, reaffirming the network’s focus on editorial excellence and audience trust.
