Mumbai: COLORS, a pioneer in homegrown non-fiction entertainment, is set to launch its newest reality show, Pati Patni Aur Panga, on Saturday, August 2, 2025, continuing its legacy of innovative formats that redefine family viewing in India. The buzz around the show is being matched by high advertiser confidence, with 11 marquee brands signing on as sponsors across broadcast and digital platforms — making this one of the most commercially promising non-fiction debuts of the year.
Nivea Body Milk leads the sponsor slate as the Presenting Sponsor, while Sugar Free Green, Rajdhani Besan, Cadbury Dairy Milk, Pour Homme, and ENVY join as Co-Powered Sponsors. Vikram Tea, Colgate, Catch, and Giva are on board as Special Partners, with Zouk coming in as the Associate Partner.
“This impressive sponsor response underscores the strong market momentum and brand confidence surrounding the show,” said the channel in a statement.
“COLORS is a non-fiction powerhouse, consistently delivering engaging home-grown non-fiction formats that strike a chord with viewers across the country. Our focus has always been on creating formats that bring families together and keep audiences engaged weekend after weekend. Pati Patni Aur Panga builds on this tradition with a unique blend of authenticity and entertainment.
For brands, it offers family-inclusive weekend viewing, prime-time stickiness, and high-impact integrations across TV and digital. The perfect festive-season alignment, ensuring maximum recall and engagement with viewers across demographics,“ said Mahesh Shetty, Head of Revenue, Entertainment, JioStar
Bringing together India’s most beloved celebrity couples — including Hina Khan & Rocky Jaiswal, Swara Bhasker & Fahad Ahmad, Debina Bonnerjee & Gurmeet Choudhary, Rubina Dilaik & Abhinav Shukla, Avika Gor & Milind Chandwani, Sudesh Lehri & Mamta Lehri, and Geeta Phogat & Pawan Kumar — Pati Patni Aur Panga promises unscripted, real drama, light-hearted banter, and honest moments that celebrate the chaos and charm of modern relationships.
Airing every Saturday and Sunday at 9:30 PM, the show is positioned to dominate weekend primetime and serve as a high-engagement platform for advertisers seeking strong recall and visibility during the festive quarter.
Pati Patni Aur Panga premieres Saturday, August 2, 2025, only on COLORS.
