Mumbai: ZEE5 has announced the launch of five curated FAST (Free Ad-Supported Television) channels on LG Electronics India Limited’s streaming service, LG Channels. This development significantly expands ZEE5’s Connected TV footprint, offering Indian viewers seamless, subscription-free access to genre-specific entertainment directly through LG Smart TVs.
The new ZEE5 FAST channels—Z Dil Se, Z Horror Nights, Z Comedy Nation, Z Cine Classic, and Z South Flix—cater to a wide array of viewer preferences. From heartwarming dramas and horror thrillers to nostalgic Bollywood favourites and South Indian blockbusters dubbed in Hindi, these channels repurpose ZEE’s 30-year legacy content library into genre-based, lean-back viewing formats tailored for modern Connected TV audiences.
Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., stated, “At ZEE5, we are constantly reimagining how entertainment is accessed in the digital age. Our FAST channel expansion to LG devices, featuring curated, genre-specific channels and backed by LG’s widespread presence in Indian homes, ensures seamless and free access to premium content tailored to every viewer preference. This stands as a testament to our focus on elevating Connected TV experiences. For brands, it creates a powerful opportunity to engage high-intent audiences in a premium, ad-supported environment.”
Brian Jung, Director, Media Entertainment Solution, LG Electronics India Ltd., added, “At LG, we are committed to enhancing the in-home entertainment journey for our customers. The introduction of ZEE5’s premium channels reaffirms our vision of enriching LG Channels with culturally relevant, engaging and family-friendly content—all available free of cost to our users.”
The five ZEE5 FAST channels are available immediately on LG Channels, directly accessible from the LG Smart TV home screen without the need for registration, downloads, or payment.
This collaboration marks a significant milestone in ZEE5’s Connected TV strategy, helping broaden its distribution and bringing premium entertainment to millions of LG Smart TV users across India.
