Bangalore: Boldfit has announced the signing of Manika Batra, India’s top-ranked table tennis player, as its newest brand athlete. This strategic partnership further strengthens Boldfit’s commitment to nurturing new-age Indian sports, particularly table tennis and pickleball.
Following the recent addition of cricketer Arshdeep Singh to its athlete roster, Boldfit continues to expand beyond cricket, proving that its bold vision transcends across India’s diverse sporting landscape.
Manika Batra, renowned for her historic Commonwealth Games gold medal, Olympic participation, and fearless table tennis play, has emerged as a trailblazer in a sport that traditionally lacked mainstream attention in India. Her association with Boldfit reflects “choosing purpose over popularity, letting performance speak loudest, and the bold belief that real wins take time.”
In her own words, Manika said, “I’ve always had to make bold moves to stay true to the sport I love and showing up with consistency. So this partnership felt natural. We’re not just talking about performance, we’re reimagining what building an Indian sports brand looks like for real athletes.”
Beyond branding, the collaboration will explore co-branded table tennis merchandise, aligning with Boldfit’s mission to make sports gear both accessible and aspirational for athletes across India.
Pallav Bihani, Founder of Boldfit, expressed, “Manika has joined Boldfit as both an athlete and an investor with equity. She is excited to co-build a brand that reflects the ambition of India’s next-gen sporting culture. She believes that associations like this help create better products for Indian athletes and truly add value. Manika represents everything we stand for, that is resilience, boldness and a relentless drive to move forward. She joins us to inspire the next generation of athletes who don’t wait for permission to make their mark. We truly want to be a brand that’s made by Athletes.”
KL Rahul, Boldfit athlete and investor, added, “Watching her carve a space for herself in Indian sport with pure grit and consistency is inspiring to every athlete, including me. It’s exciting to have her join us and be a Boldfit Athlete.”
This partnership significantly boosts Boldfit’s vision of cultivating India’s sports ecosystem, not only by supporting elite athletes but by fostering a culture where “every move is a bold move.”
