Mumbai: Publicis Groupe India’s full-funnel digital agency Saatchi Propagate has strengthened its leadership team with the appointment of Saurabh Mankhand as EVP & Head of Consumer Experience (CX).
In his new role, Saurabh will lead the agency’s CX practice, bringing together strategy, data, content, platform innovation, and emerging technologies to deliver measurable brand impact. He will also champion Publicis Groupe’s ‘Power of One’ model to unlock new growth opportunities and deepen client relationships.
Marking his return to Publicis Groupe India, Saurabh brings over 20 years of experience in integrated marketing, digital transformation, and innovation. He has worked with leading brands including Unilever, Jio, Vodafone, and IBM, and has built service lines across e-commerce, B2B, and consumer segments. Most recently, he served as Business Head for eCommerce & Technology Services at OLIVER+, and has also held leadership positions at Indigo Consulting and Ogilvy India.
Saurabh will report to Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Saatchi Propagate India, working closely with Prachi Bali, EVP & Business Head, Saatchi Propagate India, and Snehasis Bose, Group Chief Strategy Officer, Saatchi & Saatchi India, BBH India, and Saatchi Propagate India.
Paritosh Srivastava said, “Saatchi Propagate India has been on an amazing growth journey over the last few years. Today, we are amongst the top digital agencies in the country, working with some of the major national and international brands. To keep this momentum going, we are strengthening our capabilities with a focus on owning the entire CX journey. Saurabh’s deep expertise in this space makes him the perfect partner to lead us into this next phase. With Snehasis, Saurabh and Prachi at the helm, Saatchi Propagate India is ready for its next phase of growth.”
Saurabh Mankhand added, “The future of brand growth is about creating predictive, personalised experiences through a seamless convergence of strategy, data, and platform innovation across the entire omni-channel ecosystem. This has placed CX at the very core of the business, and I’m excited to join the team at Saatchi Propagate India, who are already deeply engaged with clients on these strategic journeys. My focus will be on enhancing our collective ability to deliver proactive CX solutions that not only meet modern customer expectations but deliver the significant, measurable growth our clients demand.”
