Mumbai: La Pink has announced a new campaign, #GlowWithParineeti, featuring its brand ambassador, Parineeti Chopra. The campaign centres on the company’s Ideal Bright White Haldi Face Serum, which Chopra says she uses as part of her daily skincare routine.
“I’ve always believed that skincare should be honest — it should work, and it should be good for your skin and the environment. That’s why I love La Pink. Their Ideal Bright Serum has completely changed my routine. My skin feels fresher, brighter, and deeply hydrated — and the best part is, I don’t have to worry about hidden nasties like microplastics,” Chopra said.
She added, “In my line of work, I wear makeup for long hours under harsh lighting, and that can take a toll on my skin. This serum helps bring back that natural glow. It’s lightweight, absorbs beautifully, and gives me confidence to go makeup-free. For me, it’s more than a product — it’s a skincare essential I trust every day.”
According to the company, the serum contains Whitonyl, Algophagyl, and Exfolactive EL, along with White Haldi, Kakadu Plum, Sea Lettuce Flakes, and Cactus Flower Extracts. These ingredients are aimed at addressing skin concerns such as dullness, pigmentation, uneven tone, and dryness.
“#GlowWithParineeti is our way of redefining beauty standards. We’re proving that skincare can be both high-performing and environmentally conscious,” said Nitin Jain, Founder of La Pink. “As India’s first 100% microplastic-free skincare brand, we’re proud to lead this new wave of responsible beauty.”
