Mumbai: Two Brothers Organic Farms (TBOF), the farmer-owned regenerative food company, has launched a powerful new brand film this August to mark India’s Independence Day. Premiered on the company’s official YouTube channel, the film underscores a bold message: true freedom lies in the power to choose food that is pure, honest, and deeply rooted in intention — food that nourishes both people and the planet.
The film charts TBOF’s inspiring journey from a single farm in Maharashtra started by two brothers, to a nationwide movement empowering 20,000+ farmers and reaching over 700,000 customers across 65 countries.
“We industrialised, globalised, standardised. But we broke our food system, our soil, our health,” says Ajinkya Hange, Co-founder & Farmer of Two Brothers Organic Farms.
Rooted in the real-life story of co-founders Satyajit and Ajinkya Hange, who left corporate careers to return to their ancestral village in Maharashtra, the narrative highlights their vision of rebuilding a system that prioritises farmers and soil health.
Launched during Independence Day week, the campaign is a compelling call to action: to seek freedom from artificial ingredients and factory-processed foods. It urges consumers to rethink food, sustainability, and agriculture — reminding them that true independence lies in conscious everyday choices that shape health, farmer livelihoods, and the planet’s future.
The film also highlights TBOF’s scale and impact, showcasing its mega kitchens in Bhodani, real-time traceability technology, and upcoming warehouse expansions. Every element of its supply chain is backed by third-party testing and global certifications, while its farmer training programs continue to expand across India. At its core, the film reflects the brand’s belief that its greatest strength lies in its people — farmers, cooks, villagers, and communities redefining how food is grown and consumed.
“We are not just a brand; we are a movement to Fix the broken food system,” says Satyajit Hange, Co-founder & Farmer of Two Brothers Organic Farms. “Through this campaign, we want to highlight that food sovereignty is a form of freedom too, the freedom to grow, eat, and live with dignity. We are redefining what it means to build a brand rooted in purpose and powered by people.”
By putting Soil, Farmers, and Food at the heart of its philosophy, TBOF seeks to build a future where agriculture restores balance, food nourishes deeply, and progress is defined by a return to roots.
