Mumbai: KathaVersse, the content IP company on a mission to build a “Marvel for Bharat”, has announced the appointment of Ravi Luthria as its Chief Revenue Officer.
An IIM Lucknow alumnus and former Head of Videos at Pocket FM–US, Ravi brings over two decades of cross-industry experience spanning content, FMCG, marketing, and content-tech. He has successfully led multi-crore P&L mandates, scaled content businesses, and built high-performance teams across India, the U.S., and global markets. Known for his expertise in branded content IPs, IP monetization, scaling strategies, and emerging technologies like Generative AI, Ravi blends vision with disciplined execution.
In his new role, Ravi will spearhead KathaVersse’s revenue engine, monetize Digital Commentary — the company’s flagship non-fiction platform with a 1.1M+ community and 120M+ monthly views — and lead its services division KVGYAPAAN. Positioned as a Video-as-a-Service (VaaS) brand, KVGYAPAAN delivers high-impact, platform-optimized video campaigns, social media content, and Micro Dramas tailored for OTT platforms.
With KathaVersse’s ambition to become one of India’s largest IP companies, Ravi’s focus will be on integrating IPs with advertiser partnerships in innovative, ROI-driven ways. This comes at a time when Indian youth spend an average of 3.5–4 hours daily consuming video content.
Ravi Luthria said, “What impressed me most about KathaVersse is the absolute clarity and scale of their IP ambition. The founding team is already well on their way to making this vision a reality.”
Aakash Kumar, CEO of KathaVersse, added, “Ravi is one of the most important additions to our core team — a game-changer for IP monetization and scaling. His content business expertise makes him the perfect fit for our next growth phase, as we gear up to launch 10+ universe- and format-driven long-form IPs over the next 15 months.”
