Hyderabad: Gemini Edibles and Fats India Ltd (GEF India), the marketers and refiners of Freedom Healthy Cooking Oils, has announced the distribution of 10,000 eco-friendly Seed Ganesha Prosperity Boxes as part of its continued effort to promote sustainable and eco-conscious practices during Ganesh Chaturthi. Of these, 5,000 boxes will be distributed in Hyderabad and 5,000 in Bangalore.
The distribution drive was flagged off by Chetan Pimpalkhute, DGM Marketing, Freedom Healthy Cooking Oils, along with the team, covering prominent apartment complexes such as Ridge Towers, My Home Jewel, One City, Sai Mithra Towers, Krishnakunz Gardiniya, Malaysian Townships Rain Tree Park, Swanlake Apartment, Rainbow Vista, Janapriya Metropolis Apartments, Satellite Apartment, Vertex Prime, and Rainbow Vistas Rock Garden.
Unlike traditional plaster of Paris idols coated with chemical paints, the Seed Ganesha Murti is crafted with clay and embedded with plantable seeds. Once immersed, the idol dissolves naturally, allowing the seeds to sprout into plants — minimizing pollution and turning the ritual into an act of nurturing the environment.
Speaking about the initiative, P Chandra Shekhara Reddy, Senior Vice President, Sales & Marketing, Freedom Healthy Cooking Oils, said, “It is a part of our tradition to celebrate the Ganesh festival by placing the Murti of Lord Ganesha in our homes. To help people celebrate the festival with traditional fervour and protect the environment, Freedom Healthy Cooking Oils has decided to distribute 10,000 eco-friendly Seed Ganesha Murti. We have been distributing the eco-friendly seed Ganesha Murti’s for 6 years. With the Green Ganesha initiative we give the people freedom to celebrate the festival with traditional fervour with a sustainable and eco-friendly way.”
