Dubai — Neel Pandya has officially launched Climaty AI, a global CliMarTech company designed to merge climate responsibility with cutting-edge marketing performance. Headquartered in Dubai, Climaty AI is rolling out operations across APAC, GCC, EU, UK, and North America with an ambitious vision to become the default climate layer in all media decisions.
Climaty AI introduces the industry’s first end-to-end CliMarTech infrastructure, setting itself apart from traditional ESG add-ons or point solutions. The platform offers a suite of groundbreaking features, including:
Cross-Media Carbon Intelligence: The world’s first engine that measures ad emissions across all media touchpoints while recommending AI-driven strategies to significantly reduce carbon footprints.
Agentic AI Suite: A powerful framework of autonomous AI agents that streamline marketing workflows, personalize creatives, and optimize campaigns with real-time intelligence.
Programmatic+: Access to premium, MFA-free inventory through direct publisher partnerships and carbon-aware bidding strategies.
Ad Net Zero Pathway: Integrated emissions offsetting via verified carbon credit projects.
“Climaty AI is the answer to every CMO asking, ‘How do I grow responsibly?’ With Agentic AI at the core and sustainability at the heart, we’re not just solving problems but re-engineering the operating system of modern marketing,” said Neel Pandya, Founder & CEO of Climaty AI.
Pandya brings a wealth of industry experience to the venture, having held leadership roles at L’Oréal, Vodafone, and GroupM (Unilever), and most recently served as CEO of Pixis. At Pixis, he played a pivotal role in scaling the company into a $225 million-funded global AI brand. Recognized as a ‘Top Global Inspirational Leader’ and ‘Most Powerful Influencer’, Pandya also led the Society of Advertisers’ Media Forum.
Now, with Climaty AI, he is positioning himself at the intersection of Agentic AI and Climate Tech, leading what he calls the “next dual wave of transformation.”
“After years of working on performance optimization via global brands, agencies, and AI platforms, I felt a responsibility to lead the next critical shift where marketing intelligence integrates environmental impact,” Pandya added. “I believe the future of marketing lies in AI-powered automation, measurable outcomes, and purpose.”
With its unique blend of sustainability, AI innovation, and deep media expertise, Climaty AI aims to help brands make smarter, more responsible marketing decisions in a climate-conscious world.
