New Delhi: London-based technology company Nothing has announced the appointment of Himanshu Tandon as Vice President of Business of its sub-brand CMF. In this role, he will lead global strategy, growth, and go-to-market execution, with India positioned as the central hub for the brand’s worldwide expansion.
CMF by Nothing is built on the promise of making everyday technology beautifully designed while offering an uncompromised user experience. With its global marketing operations recently moved to India, the country has emerged as a strategic nerve center for the brand’s international growth. Tandon’s appointment aligns with this vision, bringing in his proven expertise in scaling brands and his track record of success at POCO.
Carl Pei, CEO of Nothing, said, “We created CMF to address a gap in the mass-market consumer tech segment, which had become predictable, uninspiring, and overly focused on specs at the expense of the user experience. CMF brings innovation and thoughtful design while delivering an uncompromised experience in a segment where shortcuts have been too common. The market response has been overwhelmingly positive, highlighting the brand’s potential. Himanshu’s proven success in the industry, makes him the ideal leader to drive CMF forward. His strategic insight and deep knowledge of the industry will be instrumental in shaping CMF’s next phase of growth.”
Expressing his excitement, Himanshu Tandon, VP of Business of CMF, said, “Nothing has been one of the most exciting and disruptive forces in the tech industry over the last decade, standing out for its design innovation and willingness to challenge the status-quo. What excites me most about CMF is how it has evolved into a brand that genuinely speaks the language of today’s youth. In this role, my goal is to help CMF become a cultural keystone for Gen Z and young consumers worldwide. It’s an incredible opportunity to join a team that thrives on breaking boundaries, and I’m thrilled to begin this next chapter with CMF.”
Tandon brings over eight years of senior leadership experience to CMF. As Country Head at POCO India (Xiaomi Group), he was instrumental in driving the brand’s rapid growth and positioning it as a youth-favorite. His achievements have earned him multiple accolades, including Times 40 Under 40, Tech Personality of the Year 2023, and Economic Times Most Promising Leader of Asia.
