Mumbai: Elevn, India’s first women-first dating app co-founded by Karan Johar, Raghav Chaturvedi, and Ramya Chaturvedi, has launched its latest campaign with Karan Johar at the centre of the narrative. Conceptualized and produced by independent agency ZeroFifty Mediaworks, the film takes a witty and humorous approach to show what happens when women take charge of modern romance.
Launched earlier this year, Elevn was designed to tackle the fatigue of digital dating by fostering safe, meaningful, and intentional relationships. Unlike typical dating platforms, men on Elevn can only engage once invited or approved by women—ensuring a curated, respectful, and secure community. The AI-powered app supports quality profile creation and compatibility-driven matching, further elevated through exclusive real-world experiences hosted across Mumbai, Delhi NCR, Bangalore, Pune, and Hyderabad.
The campaign flips the script with Karan Johar, widely regarded as Bollywood’s “messiah of romance,” stepping into a playful role that challenges the usual norms of dating culture while staying true to his larger-than-life storytelling style.
“My movies are larger than life but I’m also a hopeless romantic at heart who believes that behind all that rosy picture, love must be safe and secure and love must feel like home. Being single can be frustrating and dating in the present is very overwhelming and cacophonous, but the atmosphere shifts when women take centre stage. Elevn is a platform where women drive the narrative, and I am glad to be part of something that feels like a cultural shift,” said Karan Johar, Co-Founder of Elevn.
“Dating shouldn’t feel like a battlefield – it should unfold like a story you’re excited to talk about. With Elevn, every woman is the writer of her own journey, empowered to choose who enters her world, who stays and who exits. Because when you’re in control of your narrative, finding connections becomes truly extraordinary,” said Ramya Chaturvedi, Co-Founder of Elevn.
“The campaign is a fun take on a wider cultural change. Online dating is usually a chaotic and tiresome experience, but Elevn flips the experience on its head by placing the woman at the forefront,” added Co-Founder Raghav Chaturvedi.
