Mumbai: Adfactors PR has announced the appointment of Shilpa Desai as Senior Vice-President – Digital & Innovation, BFSI and Capital Markets practices. In this strategic role, she will focus on strengthening the firm’s market-leading Banking, Financial Services & Insurance (BFSI) and Capital Markets practices, while fostering a culture of digital and innovation across the organisation.
Working closely with the Founders and leadership team, Shilpa will design and drive initiatives to enhance digital capabilities, integrate data-driven insights, and build innovation-led systems aimed at boosting both client impact and organisational readiness in financial services and capital markets.
Shilpa brings with her more than two decades of experience in marketing and digital transformation across leading financial institutions, including ICICI Bank, Standard Chartered Bank, IDFC Bank, Fullerton India and HDFC ERGO. She was part of the founding team at IDFC Bank, where she led digital business and marketing analytics, and most recently served as Head of Marketing at HDFC ERGO. An engineer and MBA by training, she is currently pursuing her PhD in Management at IIT Bombay.
Adfactors PR Co-Founder and Managing Director Madan Bahal said, “Shilpa’s appointment is a part of the leadership transformation process to enhance Adfactors PR’s relevance in the current business environment. She will focus on creating market-leading value propositions in our core practices of BFSI and capital markets.”
Commenting on her new role, Shilpa Desai said, “Adfactors PR is an institution that has continually redefined communications in India. It is a privilege to join the leadership team and contribute to building a culture of digital and innovation that will enable the firm and its clients to stay ahead of the curve. My focus will be on designing programmes and systems that embed future-ready practices into the very fabric of the organisation.”
