Bangalore: Madison Media has announced that it has completed the full acquisition of HiveMinds, the performance marketing specialist in which it first acquired a 51% stake in 2017. As part of the transition, Deepti Bhadauria, who has been Chief Strategy Officer and an integral part of HiveMinds’ leadership for the past five years, has been elevated as CEO. Founder Jyothirmayee JT will continue in an advisory role, while Deepti will report to Ajit Varghese, Partner & Group CEO, Madison Media.
Under Jyothirmayee’s leadership and Madison’s backing, HiveMinds has scaled significantly, growing revenues 12x since 2017 and serving over 100 clients. The agency has built strong expertise in e-commerce and digital marketing, curating three successful seasons of the Ecommerce Conclave and developing advanced martech tools for measurement, attribution, and campaign management across retail and digital platforms.
Jyothirmayee JT, Founder, HiveMinds, said, “It’s been my greatest privilege as a founder to build HiveMinds from a bootstrapped startup into a digital marketing powerhouse. HiveMinds is built on a foundation of resilience and the relentless pursuit of excellence. Deepti’s deep understanding of our company’s DNA ensures that HiveMinds’ legacy of delivering exceptional results will continue stronger than ever. I am filled with immense pride and confidence as I hand over the reins, and I’m excited to see her take our collective vision and passion to new heights.”
Deepti Bhadauria, Partner & CEO, HiveMinds, commented, “Jyothi’s visionary leadership has shaped HiveMinds into an organization that consistently sets new benchmarks in performance, innovation, and talent development. It has been an honor to work alongside her in driving client success. As we move into the next phase, my focus is on amplifying this impact—delivering greater value, sharper innovation, and measurable outcomes that strengthen our clients’ market leadership. I am excited to lead HiveMinds, in partnership with Madison, through the fast-evolving media landscape of the country.”
On the strategic significance, Ajit Varghese, Partner & Group CEO, Madison Media & OOH, said, “Hiveminds has been a remarkable growth story, scaling more than tenfold since our initial partnership in 2017. With this full acquisition, Madison is uniquely positioned to offer clients an integrated model that brings together brand building and performance marketing. As businesses increasingly seek measurable impact alongside strong brand equity, we are bridging the gap between storytelling and commerce. This convergence allows us to play across the full consumer funnel, from awareness to conversion. Our goal is to create future-ready solutions that deliver both growth and trust for clients. In today’s market, brand and performance are no longer separate conversations—they are one.”
Sam Balsara, Chairman, Madison World, added, “I am immensely proud of what HiveMinds has been able to achieve in the last 8 years and the unique position it holds in the industry. I can see HiveMinds grow from strength to strength in the coming years.”
HiveMinds, a unit of Madison World, is a digital-first agency with expertise in performance and e-commerce marketing, serving clients including Big Basket, Axis Max Life Insurance, Titan, Jubilant Foodworks, Tata Neu, Eureka Forbes, GSK, Crompton, Kenvue, Boat, among others. The agency has won 50+ awards in the past two years. Madison World, through its 11 units, worked with over 500 advertisers last year.
