Mumbai: Strengthening its portfolio of emotionally-driven primetime content, Viacom18’s flagship Hindi GEC, COLORS, has announced the launch of its new fiction show ‘Binddii’, set to premiere on 17th September at 8:30 PM, airing daily on COLORS and JioHotstar.
‘Binddii’ explores the poignant story of a girl born and raised within the walls of a prison, whose bond with her incarcerated mother becomes the emotional core of the narrative. The show features a compelling cast led by Radhika Muthukumar, Sanchi Bhoyar, Krushal Ahuja, and Manav Gohil, and is set in Mathura, a backdrop known for its cultural ethos and complex social fabric.
The series highlights the journey of Binddii, a young girl whose life is upended when she is forcibly separated from her mother, Kajal — a woman wrongly imprisoned. As the child steps into a world far more hostile than the one behind bars, she embarks on a mission to educate herself and ultimately free her mother, taking on powerful antagonists along the way.
Speaking about her role, Radhika Muthukumar, who essays the role of Kajal, shared, “When I first heard Kajal’s story, it broke me from within. A woman who once belonged to a simple, loving family now spends her days behind bars, punished for a crime she never committed. In that bleakness, her little daughter—born and raised within those very prison walls—is her only lifeline, just as Kajal remains her child’s only joy. Imagine a mother weaving a world of love inside prison so her daughter never feels the weight of chains. And yet, beyond those walls lies a harsh contrast—the world outside is far crueler than the prison itself, ruled by men like Aviraj and Dayanand, where danger lurks at every step. Portraying Kajal is not just a role, it is a blessing, because her journey reminds us that even in the darkest corners, a mother’s love is the fiercest force of survival and hope.”
Sanchi Bhoyar, who plays the titular character, said, “Playing Binddii is an honour. She’s a little innocent girl whose whole world is her mother’s love, and for her, the biggest dream is to become her mother’s warrior and one day bring her out of prison. For me, this role felt like a challenge I had to take up as I grow and explore acting. When she is uprooted from her mother and pushed into a world that mocks her, she chooses to fight back with kindness—and that’s what makes her special to me.”
Actor Krushal Ahuja, who steps into the grey-shaded role of Aviraj, added, “Kajal would move heaven and earth for her daughter, while my character, Aviraj remains unaware he even has a daughter. What’s terrifying about him is that he isn’t a one-note villain. He feels absolutely no remorse as he manipulates his wife, teaming up with Dayanand; he can go to any length for money and that makes him dangerous. This is the first time I’m stepping into a negative character, which makes this journey even more thrilling. As an actor, I’m eager to dive into the darker shades of human behaviour, and I hope the audience embraces me in a role that’s as demanding as it is rewarding.”
Veteran actor Manav Gohil, who plays Dayanand Chaudhury, commented, “Essaying the role of Dayanand meant stepping into the skin of a man who thrives on corruption and control. He’s calculated and knows how to manipulate the system to his advantage. He is an outright evil man who believes his actions are justified and that conviction makes him chilling. There’s no way to humanise Dayanand because his choices are so dark and destructive that you can’t watch him without questioning the cost of power. It feels incredible to breathe life into this role and share it with the audience that has loved me in so many different characters over the years.”
