Mumbai: Excelia, the renowned French higher education group, has launched a new brand identity that reflects its growth across four campuses and three schools. The refreshed identity highlights Excelia’s maturity as a multi-campus group and its ambition to deliver educational excellence while driving innovation for the future.
Developed through a comprehensive survey of students, employees, and alumni, the new visual platform builds on Excelia’s strengths: high-quality teaching, innovative pedagogy, and growing reputation. Respondents advocated for a modernised logo, a more ambitious visual identity, and a brand aligned with Excelia’s transformation into a multi-campus higher education group across La Rochelle, Tours, Orléans, and Paris.
“This new brand platform embodies the ambitious strategic project of Excelia, a rapidly growing higher education establishment of public interest, which is reaffirming its role as a committed player and a benchmark in a rapidly changing world. It also reflects our desire to reiterate our purpose and vision: to bring together diverse forms of intelligence to support the emergence of new futures,” said Bruno Neil, CEO of Excelia.
The redesigned XL logo combines openness, transparency, and strength, with the Excelia name now in red capital letters. The group’s three subsidiary schools—Excelia Business School, Excelia Hotel and Tourism School, and Excelia Communication School—feature distinctive logos with bright colours unified by Excelia’s corporate blue, reflecting the group’s core values: Sharing, Humanity, Courage, Responsibility, and Commitment.
Aligned with Excelia’s 2025–2030 strategic plan, the new baseline, Intelligences for our futures, reinforces the group’s commitment to harnessing diverse forms of intelligence, addressing societal and environmental challenges, and training the leaders of tomorrow.
“In recent years, Excelia and its schools have undergone significant development, marked by both growth and diversification. In a highly competitive environment, this new brand platform is a strategic tool to strengthen Excelia’s visibility and attractiveness, in France and internationally. It allows us to assert our positioning and highlight the distinctive identity of Excelia and its schools. Designed collaboratively, it expresses our dynamism, our unique characteristics, and our collective ambitions in a modern and authentic way,” added Christine Bracaval, Director of External Relations & Communications, Excelia.
