Mumbai: ZOFF Foods has announced the appointment of Chef Natasha Gandhi, MasterChef India Season 6 finalist and Forbes India Top 100 Digital Star, as its first Digital Ambassador. This announcement marks a significant step in the brand’s digital-first strategy, following its expansion into the ready-to-cook category and offline retail partnerships with Reliance Retail and D-Mart.
With Indian households increasingly seeking trust, transparency, and convenience in their kitchens, ZOFF Foods is leveraging digital storytelling to build stronger consumer connections. Chef Natasha Gandhi’s credibility as a culinary creator, with her expertise in millet-led recipes, clean-label cooking, and strong resonance with young households, aligns seamlessly with ZOFF Foods’ vision of blending innovation with health and convenience.
As part of this partnership, Chef Natasha will anchor content initiatives across ZOFF’s portfolio—from whole and powdered spices to ready-to-cook gravies and gourmet essentials—bringing alive the brand’s commitment to purity, taste, and modern food experiences.
Talking about the collaboration, Akash Agrawalla, Co-Founder, ZOFF Foods, said, “At ZOFF Foods, our vision is to shape trends leading with convenience, taste, and health. We want to deepen our reach across all touch points with an increased focus on digital. For example, #UnfilteredBandhan campaign on Raksha Bandhan or #GoldenGlowWithZOFF, an organic social moment into a structured UGC programme, we have seen how digital-first storytelling can turn into powerful consumer movements. This association with Chef Natasha unlocks new opportunities in how we can engage and drive storytelling with more relatability. With shared synergies, we believe we have an opportunity to empower consumers, encouraging them to put on their chef hat, further positioning ZOFF Foods as a reliable and trusted partner in their kitchen journey.”
Adding to this, Natasha Gandhi, Founder, House of Millets, shared, “For me, this partnership is not just about recipes. It is about inspiring Indian households to eat healthy and making flavorful cooking the effortless choice. I have been using ZOFF Foods in my own kitchen for quite some time now, and I know how much difference purity and innovation make. Over the years of sharing my food journey with millions of home cooks, one thing has always stood out: people want both authenticity and convenience. That is exactly where ZOFF Foods delivers.”
