Mumbai: Zee Entertainment Enterprises Ltd. (ZEEL) has announced the appointment of Siju Prabhakaran as Chief Business Officer (CBO) of its digital entertainment platform, ZEE5. In his new role, Prabhakaran will focus on shaping and executing ZEE5’s business strategy in India and overseas, reporting to Amit Goenka, President – Digital Business & Platforms, International Linear Business, Enterprise Technology and Broadcast Operations & Engineering.
A ZEEL veteran with nearly two decades of experience, Prabhakaran has played a key role in strengthening the network’s South cluster of linear TV channels, positioning it as a consistent growth driver. He has also driven localized content strategies across Tamil, Telugu, Kannada, and Marathi markets, successfully building scale and audience engagement.
Leveraging his expertise in regional content and consumer insights, Prabhakaran will now be tasked with deepening synergies between the company’s linear and digital businesses, while enhancing user experience through an integration of content and technology. He will also oversee the monetization roadmap for ZEE5’s next phase of growth, with a focus on profitability and performance.
“As ZEE5 continues to scale, this appointment reflects our commitment to strengthening the digital business with a sharper focus on frugality, optimization, and quality content,” the company said in a statement.
ZEE5, backed by ZEEL’s strong language presence and innovative offerings, remains a key growth driver for the company as it sharpens its digital-first approach in a competitive streaming ecosystem.
