Mumbai: FCB Ulka, part of FCB India, has announced the elevation of Arnab Ray to the role of Managing Partner, Growth.
Arnab has been leading Tata Motors PV and Tata EV businesses at FCB Ulka for the past six years, spearheading defining integrated campaigns such as the ‘New Forever’ brand philosophy and EV initiatives like ‘100 Reasons to go.ev’ and ‘Easy to ev’ during IPL. His strategic insight and creative collaboration have been pivotal in driving both brand growth and EV adoption.
In his expanded role, Arnab will oversee key client partnerships, growth initiatives, and integrated business solutions, reinforcing the agency’s commitment to nurturing leadership from within.
Kulvinder Ahluwalia, CEO, FCB Ulka, said, “Arnab is a steady hand and a sharp mind. He has played a crucial role not only in building Tata Motors but also in strengthening our client relationships. His elevation to Managing Partner is a well-deserved recognition of the value he brings every day.”
Commenting on his promotion, Arnab Ray said, “It’s been an incredible journey so far, and I’m truly grateful for the trust and partnership I’ve experienced at FCB Ulka. This new role is both an honour and a responsibility—one that I’m excited to take on as we continue building impactful work for our clients and driving meaningful growth together.”
Arnab will continue to operate out of Mumbai, working closely with the national leadership team to accelerate the agency’s growth charter.
