New Delhi: ASUS India has released its first brand film for the ASUS ExpertBook series, “Move on, Murphy!”, featuring Raj Shamani, Founder and Host of the popular podcast Figuring Out With Raj Shamani, and the brand ambassador for the ExpertBook series.
A bold testament to ASUS’s promise of a truly worry-free business experience, the campaign underscores enterprise-grade durability, performance, charging freedom, and security.
The film cleverly flips the famous Murphy’s Law — “Anything that can go wrong, will go wrong” — to position the ASUS ExpertBook as the dependable companion for those who live by a different principle: make things work, no matter the challenge. Conceptualized by The Womb as the creative and strategy partner, the narrative highlights the ExpertBook’s military-grade durability and business-grade resilience, resonating with the always-on mindset of today’s business leaders.
Created as a manifesto, the film expresses ASUS’s powerful commitment to providing businesses and professionals with a truly worry-free experience. It emphasizes the shared belief between ASUS and Raj Shamani: empowering ambition, enabling progress, and supporting the new generation of Indian professionals.
The Move On, Murphy! campaign fuses ASUS’s promise of reliability with Raj Shamani’s spirit of resilience, ambition, and innovation. With over 19 million subscribers and 8 billion+ views across platforms, Raj represents a new generation of professionals who demand technology that doesn’t just work — it works when it absolutely must not fail.
The film reflects ASUS’s mission to be the most trusted partner for businesses. The ASUS Expert Series PCs are purpose-built to deliver a truly worry-free experience for business users, SMBs, and corporates seeking uncompromised performance, military-grade durability, enterprise-grade security, and future-proof flexibility.
Key Feature Pillars woven into the campaign include:
- Worry-free performance – cutting-edge processors and advanced cooling for smooth productivity.
- Worry-free durability – military-grade strength against accidental knocks and spills.
- Worry-free security – self-healing BIOS, multi-year security updates, and premium malware protection.
- Worry-free charging – extended battery life with fast, flexible power options.
