Mumbai: Sanjay Mehta, former founder of Mirum (one of India’s largest and most successful digital agencies), has embarked on a new entrepreneurial journey with the launch of Ananta Quest.
Aimed at individuals aged 50 to 65, Ananta Quest is designed to inspire reinvention, belonging, and purposeful living. The platform seeks to help people navigate and transform their second innings with clarity, optimism, and renewed purpose.
Sanjay Mehta is among India’s most respected entrepreneurs and investors, with a career spanning multiple successful ventures and investments. A pioneer in spotting digital trends, he launched Homeindia.com in 1998 as an early e-commerce platform, and Mirum in 2009, which went on to become one of India’s leading social media agencies. Beyond his entrepreneurial ventures, he has also mentored and backed several startups as an active angel investor.
Sanjay’s latest initiative stems from his personal search for clarity and meaning in life’s second half. He had earlier launched a content series, “What If You Live To Be 100”, available as videos, podcasts, and blogs. The series explored themes most relevant to the second phase of life — including health, wealth, relationships, reinvention, and legacy. Building on this foundation and spotting a rising trend, he has now launched Ananta Quest.
Speaking about this new innings, Sanjay Mehta, Founder of Ananta Quest, said, “For many, turning 50 brings both freedom and uncertainty. Even the most successful individuals face hard hitting questions at this stage about identity, purpose, health, family and legacy. Through Ananta Quest, we want to create a trusted space where people can find answers, rediscover themselves, and move from ambiguity to reinvention.”
Ananta Quest is anchored on three pillars — health (prana), wealth (artha), and community (ekatra). Its focus is on actionability, offering tools and pathways for tangible reinvention. Over time, the platform aspires to shape a modern, empowering narrative for India’s 50+ demographic, celebrating vitality and purposeful living.
