Mumbai: Nykaa has announced the appointment of Global Icon Deepika Padukone as its brand ambassador, marking a partnership that celebrates beauty’s personal, evolving, and empowering journey. Deepika’s first campaign with Nykaa, “Sirf Bahar Jaane Ke Liye Kaun Tayar Hota Hai? Tum Hi Ho Nykaa!”, showcases her playful side while reinforcing that the best reason to get ready is you.
Commenting on the collaboration, Anchit Nayar, Executive Director & CEO, Nykaa Beauty, said, “We are proud to welcome Deepika Padukone to the Nykaa family. As a global cultural icon, her authenticity and versatility perfectly complement our vision to lead the transformation of beauty in India and beyond. Deepika’s ability to inspire across generations strengthens our mission to build a beauty ecosystem where commerce, culture, and community converge, empowering millions to own their unique journeys. Together, we are committed to making beauty truly borderless, inclusive, accessible, and celebrated by all.”
Deepika Padukone shared, “Beauty for me has never been about the spotlight alone – it has always been about the everyday rituals and practicing them with consistency. And nobody understands this better than Nykaa. Nykaa understands that beauty isn’t just for the big occasions but also for the moments in between. Together we are committed to inspire millions to define beauty on their own terms.”
The campaign celebrates four decades of self-expression, capturing the small and big rituals of everyday beauty. From iconic initiatives like the Pink Friday Sale and Nykaaland to festive campaigns and the Nykaa Best in Beauty Awards, Deepika embodies Nykaa’s ethos: beauty is personal, inclusive, and yours to define.
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