Mumbai: Limelight Lab Grown Diamonds, India’s largest lab-grown diamond brand, has unveiled its latest campaign featuring brand ambassador and investor Shilpa Shetty, introducing Navarambh — a curated bridal jewellery collection designed for the modern bride.
The campaign film captures the heartfelt emotion and essence of wedding gifting for a daughter, positioning Navarambh as the ultimate gift of love and new beginnings. Presented in an elegantly crafted keepsake box, the collection features seven stunning diamond pieces that are modern, versatile, and suitable for every milestone — from Karwa Chauth dinners and cocktail parties to Diwali celebrations and anniversaries.
Speaking about the launch, Shilpa Shetty, Brand Ambassador and Investor at Limelight Lab Grown Diamonds, said, “Navarambh is truly special! It is for the bride who carries a new vision and embraces every moment with grace and style. It’s jewellery that is timeless yet practical, a treasure she can adorn on multiple occasions, making it the perfect gift for the start of her new journey.”
Pooja Sheth Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, added, “At Limelight, we believe in redefining the way jewellery is perceived and worn. With Navarambh, we wanted to create a collection that resonates with the aspirations of today’s bride — versatile, elegant, and truly meaningful. It’s more than jewellery; it’s a celebration of her new beginnings. We believe this narrative will deeply resonate with today’s bride, who seeks jewellery that mirrors her individuality, celebrates her milestones, and goes beyond being locked away to truly become part of her life.”
Rupali Shrivastava, Chief Marketing Officer, Limelight Lab Grown Diamonds, said, “With Navarambh, we are rolling out one of our most extensive campaigns yet across digital platforms, print, television, and in-store experiences to ensure we reach brides and families at every touchpoint of their jewellery journey. The campaign film beautifully captures how Navarambh offers a practical solution for today’s bride.”
To make this festive season even more special, Limelight has launched the Annual Bash, the brand’s most awaited sale of the year, featuring Flat 30% OFF on Diamond Value and 100% OFF on Making Charges across all stores. Navarambh is priced attractively starting at just ₹5.99 lakh and is available across Limelight’s 50+ stores in 45+ cities.
