Mumbai: Animeta Brandstar, the tech-data-enabled influencer marketing company, is on an unstoppable growth trajectory, delivering campaigns that blend cultural impact with measurable business results.
The latest highlight was Uber India’s campaign featuring cricket legends Gautam Gambhir and Ravichandran Ashwin, where Animeta managed the main talents and provided key execution support. Known for their intensity on the field, the duo stepped into light-hearted avatars for Uber, sparking conversations across social platforms and showcasing the company’s ability to bring marquee talent into relatable, mass-consumption narratives.
Since July 2025, Animeta has executed 30 influencer campaigns, involving 1000+ creators across Instagram, YouTube, and now expanding to Snapchat, partnering with 20 new brands while retaining repeat mandates from established clients.
Their campaigns have spanned a wide spectrum of brands, including Uber, Amazon Fashion, Starbucks, Warner Music, alongside homegrown leaders like GCPL and Jyothy Labs, where trusted staples such as Cinthol, Maxo, Margo, Exo, and Pril have been re-energized through culturally relevant influencer storytelling.
Animeta also managed influencer campaigns for launches such as Shotgun (Fratelli’s new carbonated wine label), Ninja (GCPL’s new pet food brand in Chennai), and Reposenergy, a doorstep fuel delivery service, creating ground-swell awareness and impactful market entry.
Across this diverse mix, Animeta has demonstrated the ability to strategize and execute based on brand objectives—whether awareness-building, driving trials, generating leads, or enabling direct sales through influencer-driven commerce. Working with marquee talents as well as emerging micro- and nano-creators across India, Animeta leverages its verified database of 85K+ creators.
From launching emerging players to amplifying global icons like Arijit Singh with Ed Sheeran and Guru Randhawa, Animeta has shown its capability to scale pop culture while driving tangible brand outcomes.
At the core of this impact is Animeta’s in-house Brandstar platform, enabling precise creator discovery, seamless execution, and real-time impact measurement. Campaigns are tracked not just on reach and engagement but also on advanced metrics like shares, saves, click-throughs, and trials, allowing brands to link influencer activity directly to consideration, lead generation, and sales. This has translated into a 30% ROI uplift across campaigns compared to industry benchmarks.
“Influencer marketing today is no longer just about amplification, it’s about authenticity, storytelling, and business outcomes. At Animeta, we take pride in our capability to service diverse categories and partner with brands at every stage of their journey, whether they are global leaders, homegrown stalwarts, or ambitious new challengers. What sets us apart is our ability to consistently deliver across objectives, from building awareness to driving trials, generating leads, and even enabling sales through creator-led commerce,” said Biswamitra Ray (Vishu Ray), SVP – Branded Content & Creator Strategy, Animeta Brandstar.
Looking ahead, Animeta is doubling down on its promise to help brands unlock the full-funnel potential of influencer marketing. As advertisers increasingly shift focus from “just awareness” to conversion-driven storytelling, Animeta positions itself as the go-to partner blending data, creators, and cultural relevance into scalable marketing outcomes.
