New Delhi: Campus Activewear, a fastest-growing sports and athleisure footwear brand, has launched the second edition of its You Go, Girl! campaign featuring National Award-winning actress Kriti Sanon. Building on the success of its first chapter that encouraged women to embrace fashion on their own terms, the 2025 edition moves beyond style — celebrating women who move through life confidently, unbothered by labels, and defined by their own choices.
The campaign film captures a familiar reality — the constant labeling of women. Kriti walks into a bright lobby surrounded by floating stereotypes like “Too ambitious,” “Too bold,” and “Drama Queen.” Yet, she continues moving with ease, breaking each label with every stride. The film culminates with her quipping, “Damn good shoes, yaar!” — a nod to the stylish comfort of Campus shoes.
The campaign signs off with the empowering line: “They’ll always have something to say. You Go, Girl. Move Your Way.”
Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “You Go, Girl! celebrates women who move through life on their own terms, unbothered by labels and defined by their choices. That sense of self-belief not only inspired You Go, Girl! but also lies at the heart of Campus. Our brand ideology, ‘Move Your Way’, reflects the same conviction — that every move becomes meaningful when it’s guided by authenticity and confidence. This campaign builds on that belief, encouraging women to take the most powerful stride, the one that feels like their own. Kriti Sanon embodies this spirit effortlessly; her ambition and authenticity capture the energy of today’s woman and the ethos that drives Campus forward.”
Sharing her thoughts on the campaign, Kriti Sanon said, “Every woman has been told who she should be — how to act, how to look, how far to go. You Go, Girl! resonated with me because it not only reflects my journey of rising above judgments, but also the reality of so many women who do the same every day. It’s about owning your choices and moving with confidence, no matter what labels come your way. Campus has stood for individuality and authenticity, and that shared belief makes this partnership so special — together we’re sending out a message that goes beyond fashion: one that celebrates confident self-expression and the courage to move your way.”
Hemant Shringy, Chief Creative Officer & Managing Partner, Wondrlab, added, “Labels are meant to define — until you stop listening to them. We wanted to show that truth in a way that feels light and real. Kriti moves through those stereotypes effortlessly and with self-assurance, proving that confidence isn’t about proving anything — it’s about knowing who you are and moving your way, without caring about the labels society gives or the stereotypes it creates. That’s the essence of You Go, Girl!”
The campaign will be promoted through a 360-degree amplification strategy spanning television, print, digital media, news channels, outdoor, and all brand touchpoints.
