Mumbai: Ananta Quest, a purpose-driven platform launched by ex-Mirum founder Sanjay Mehta, has announced the appointment of Viral Oza and Dr. Aditya Save as its Co-Founders. The platform is designed to help individuals aged 50 to 65 — termed “Primers” — navigate life transitions with clarity, purpose, and vitality.
Sanjay Mehta, Founder of Ananta Quest, said, “I’m thrilled to welcome Viral and Aditya as co-founders of Ananta Quest. Their expertise and insight will be invaluable as we build a platform that empowers Primers to embrace connection, purpose, and community in their next chapter.”
A seasoned marketing leader, Viral Oza brings over three decades of experience shaping brands across Asia and Africa in FMCG, telecom, media, and real estate. Speaking on his appointment, he said, “I strongly believe that India’s 50+ community is more vibrant and ambitious than ever – they’re healthy, financially independent, and seek meaning well beyond what is seen as conventional retirement, hence Primers. Creating a space that helps them confidently navigate life transitions with clarity, positivity, and a sense of possibility is what Ananta Quest is all about.”
Dr. Aditya Save, an entrepreneur, investor, and executive coach with more than 25 years of experience across Asia, the US, UK, and the Middle East, added, “You are younger & healthier than your parents were at your age. And, as a Primer, you want to make the most of this phase. But you need to tap into the right tools, mindset and expertise around you. Our approach is to enable such Primers to take decisive actions for their own future, with clarity, confidence and community.”
Ananta Quest aims to build a global movement redefining aging, offering both physical and digital spaces for trusted guidance on health, wealth, relationships, and reinvention. The platform will debut with its first event on 13th December 2025 at Taj Lands End, Mumbai.
