MUMBAI: This festive season, Duroflex has launched an OOH campaign featuring cricketer Virat Kohli and his Duropedic mattress.
As shoppers hunt for hallmarked gold, ISI-certified electronics, and authentic Kanjivaram sarees, Duroflex asks ‘Why not the same standards for your mattress?’ Strategically placed across high-traffic locations in Bengaluru, the campaign’s messaging draws a parallel between the certifications we demand for everything we buy during festivals, and the doctor-certified quality we often overlook when it comes to sleep.
Complementing the OOH campaign is a brand film where Kohli highlights how Duropedic, an orthopedic mattress delivers great hours of rest with its scientifically designed five-zone support system, recommended by doctors and approved by the National Health Academy.
Festive season means endless shopping marathons, decorating homes, hosting family gatherings, preparing elaborate meals, and late-night celebrations that stretch well past midnight. Amidst this rush, the one thing often overlooked is rest. Duroflex’s campaign highlights how quality sleep is the invisible ingredient that fuels the energy, joy, and togetherness of the season, making it as essential as any other festive purchase. Influencers across social media are bringing this message to life, sharing real moments of festive exhaustion and the relief that doctor-certified Duropedic mattress delivers.
Ullas Vijay, Chief Marketing Officer, Duroflex Group said, “Indians don’t compromise on quality during festive shopping. We check hallmarks, certifications and authenticity before every purchase. Yet, we spend a third of our lives on a mattress without asking if it’s doctor-certified. This campaign challenges that blind spot and urges consumers to make informed choices by opting for a mattress that actually supports their well-being. This festive season, when tiring preparations and late-night celebrations cut into sleep hours, we bring our doctor-recommended and ace cricketer Virat Kohli-approved, Duropedic mattress. With a targeted five-zone support system, the mattress delivers the restorative sleep that you need to enjoy the festivities with your loved ones.”
Link to campaign film:
