Mumbai: Duroflex Limited, home to leading sleep and comfort solution brands Duroflex and Sleepyhead, has announced a key leadership transition with the elevation of Jacob George as Chairman and Managing Director (CMD). Jacob succeeds Mathew Chandy, who steps down after a decade of transformational leadership that steered the company through a phase of exponential growth driven by a bold 10X mindset. Mr. Chandy will continue to serve as Executive Director, supporting the organisation’s next chapter.
The transition, approved by the Board of Directors, forms part of Duroflex’s strategic effort to strengthen its leadership bench, attract top industry talent, and position itself for sustained growth in India’s evolving sleep solutions market.
George brings over a decade of experience within Duroflex, where he has played a pivotal role in driving expansion, innovation, and strategic partnerships. His tenure as Whole-Time Director (2018–2022) saw significant achievements including expansion into western India, acquisition and scaling of a central India manufacturing facility, and overseeing the company’s digital transformation and high-impact partnerships, including collaborations with IPL franchises.
Reflecting on the transition, Mathew Chandy, Executive Director and former CMD, Duroflex Limited, said, “Leading Duroflex through a decade of transformation has been a privilege of a lifetime. Duroflex today stands on a robust financial foundation, having achieved a CAGR of 21.97% over the last five years. During this period I have watched Jacob lead with vision, strategic acumen and operational excellence needed to take the company to even greater heights.”
He added, “Jacob has been instrumental in driving some of the company’s strategic projects in recent years. I am confident that under his leadership, Duroflex will aim to set new standards for innovation, growth and customer-centricity in the industry. As I pass on the baton, I look forward to supporting Jacob and the team in this exciting new chapter.”
Expressing his vision for the future, Jacob George, Chairman and Managing Director, Duroflex Group, said, “I am deeply honoured to take on this responsibility at such an exciting time for Duroflex. We have built a sound foundation financially, operationally and through the strength of our teams. Duroflex with its award winning sleep solutions like the Wave Twin smart bed and National Health Academy approved Duropedic Back Magic mattress have helped us stay relevant with the evolving consumer needs. The opportunities in India’s sleep solutions market are immense and I am energized by the challenge of leading our next phase of growth. I am grateful for Mathew’s mentorship and the trust placed in me by our Board. Together, we are ready to power the journey ahead.”
Adding to the announcement, Sridhar Balakrishnan, Chief Executive Officer, Duroflex Group, said, “The elevation of Jacob George embodies our core values of youth and dynamism as engines for accelerated growth. Having worked shoulder-to-shoulder over the years, Jacob and I have built a strong partnership and shared vision for the organisation. With Jacob at the helm and a fortified leadership team we will aim to execute sharper strategies and strengthen Duroflex’s position as a consumer brand.”
Under its innovation-led growth strategy, Duroflex has recently launched several category-defining products, including Neuma, India’s first firmness-adjustable mattress (patent pending), and the Wave Twin smart bed with zero-gravity mode. Its Duropedic Back Magic mattress, approved by the National Health Academy and endorsed by cricketer Virat Kohli, remains a flagship for deep, restorative sleep. The company has also refreshed its popular Energize Mattress series with Arctic Ice cooling fabric technology designed for Indian climates.
