Wednesday, August 5, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Arzan Khambatta and Agami Realty collaborate to create ‘Lady Eternity’ in Bandra

by MN4U Bureau
October 21, 2025
in Marketing
Reading Time: 2 mins read
A A
Arzan Khambatta and Agami Realty collaborate to create ‘Lady Eternity’ in Bandra
Share Share ShareShare

Mumbai: In a landmark collaboration that fuses art, architecture, and community design, renowned sculptor Arzan Khambatta has unveiled Lady Eternity — a 15-foot-tall metal and crystal sculpture for Agami Realty’s boutique residential development, Agami Eternity, located in the historic enclave of Kalanagar, Bandra East.

The sculpture symbolizes the essence of eternity — blending the endless continuum of time with the feminine cradle of unconditional love — and stands as a tribute to Kalanagar’s artistic legacy.

“The sculpture was conceived and executed as a tribute to both Kalanagar’s status as a historic enclave of art and culture, as well as the project’s community-centric and inclusive outlook,” says Prashant Khandelwal, CEO of Agami Realty and Joint Secretary of CREDAI MCHI. “Our project is a boutique development that has been designed with Reza Kabul’s signature philosophy of ‘design should liberate spaces, not enclose them’. We wanted to pay homage to both the iconic district and our belief in creating landmarks that infuse art into
living ecosystems, making them more accessible, aspirational and aesthetic. Our decision to join hands with the reputed architect-turned-sculptor Arzan Khambatta was rooted in his own design journey and a shared resonance of what we wanted this piece to symbolise,” he adds.

Speaking about the creative process, Arzan Khambatta shared, “The vision for Lady Eternity began with a simple yet profound truth – while human lives pass, what truly endures is love. A home is where eternal love is nurtured, and it is a woman that is at the heart of every home. To bring the vision to life, we chose two timeless symbols as the main elements of the sculpture — the infinity loop representing the endless continuum of time, and the feminine form as a motif defining the cradle of unconditional love. Lady Eternity thus stands tall as a metal figure holding the infinity loop like a flying kite, with the strings connecting the infinity loop also passing through the figure’s heart. The kite, weaving into her form and eventually passing through the heart, serves as a visual metaphor for humanity’s desire to be eternal, but ultimately what is truly eternal is love.”

Depicting a feminine form holding an infinity loop like a kite, Lady Eternity uses rose quartz crystals to embody compassion and renewal. “Her pulse is healing, full of compassion and infinite renewal. In her presence, you are reminded that eternity is not found in the faraway stars, but in the heartbeat within you. To meditate on the symbol of infinity is to remember a tender truth: we were never born and we will never die. What we call beginnings and endings are just gentle turns in the eternal curve of being. In essence, Lady Eternity is a mirror of your own eternal self — of love looping endlessly, radiant and unbroken,” Khambatta said.

Beyond its artistic resonance, the sculpture serves as a metaphor for aspiration — the kite representing humanity’s rise through life’s challenges, grounded in love.

Located on a site that once housed the Samaj Seva Co-operative Housing Society, Agami Eternity is a 22-storey development with 65 luxury apartments. It exemplifies Agami Realty’s vision of blending thoughtful design, art, and community to create spaces that inspire and endure.

Tags: Agami RealtyArzan Khambatta

RECENT POSTS

Vingo
Marketing

Vingo secures $1.2 million seed funding led by IndiaQuotient

August 5, 2026
0

New Delhi: Consumer-to-consumer (C2C) marketplace Vingo has raised Rs 10 crore (approximately $1.2 million) in a seed funding round led...

Read moreDetails
Isreal Baron- Don Julio
Marketing

Don Julio appoints Israel Barón as First Brand Ambassador from Mexico in India

August 5, 2026
0

New Delhi: Don Julio, Diageo India's luxury tequila brand, has appointed Israel "Isra" Barón as its first Brand Ambassador from...

Read moreDetails
mCaffeine
Marketing

mCaffeine rebrands with ‘Shower With Benefits’ Campaign, shifts to experience-first personal care

August 5, 2026
0

Mumbai: Personal care brand mCaffeine has unveiled its new brand communication, 'Shower With Benefits', marking a strategic evolution from a...

Read moreDetails
Darshana Shah launches Strategic Consulting & Coaching venture, expands advisory portfolio
Marketing

Darshana Shah launches Strategic Consulting & Coaching venture, expands advisory portfolio

August 5, 2026
0

Mumbai: Former Aditya Birla Capital Group Chief Marketing Officer Darshana Shah has launched Darshana Shah Strategic Consulting & Coaching, an...

Read moreDetails
FLITE Unveils ‘Style Ka Naya Andaaz’ Campaign with Sanya Malhotra and Ali Fazal
Marketing

FLITE Unveils ‘Style Ka Naya Andaaz’ Campaign with Sanya Malhotra and Ali Fazal

August 5, 2026
0

Mumbai: FLITE, the family fashion footwear brand from Relaxo Footwears Limited, has signed actor Ali Fazal to join brand ambassador...

Read moreDetails
Rajiv singh exit Haldiram's Quick Service Restaurant
Marketing

Rajiv Singh Exits Haldiram’s QSR Business After Eight-Month Marketing Stint

August 5, 2026
0

New Delhi, August 5, 2026: Rajiv Singh has stepped down as the Head of Marketing for Haldiram's Quick Service Restaurant...

Read moreDetails

LATEST NEWS

KBC Season 18 attracts over 25 sponsors ahead of premiere, reinforcing its advertiser appeal

KBC Season 18 attracts over 25 sponsors ahead of premiere, reinforcing its advertiser appeal

August 5, 2026
Republic Media Network

Republic Media Network Announces Launch of ‘Republic Business’, Its Seventh News Channel

August 5, 2026

ANALYSIS

Shah Rukh Khan leads celebrity brand value rankings; Ranveer Singh retains second spot: KROLL
Analysis

Shah Rukh Khan leads celebrity brand value rankings; Ranveer Singh retains second spot: KROLL

August 5, 2026
0

Mumbai: Shah Rukh Khan has emerged as India's most valuable celebrity brand, driven by a significant expansion in endorsements, sustained...

PEOPLE

Cryoviva Life Sciences appoints Vikas Sharma as COO
People

Cryoviva Life Sciences appoints Vikas Sharma as COO

August 5, 2026
0

Gurugram: Cryoviva Life Sciences, a stem cell banking and regenerative medicine company, has appointed Vikas Sharma as its Chief Operating...

MARKETING

Vingo
Marketing

Vingo secures $1.2 million seed funding led by IndiaQuotient

August 5, 2026
0

New Delhi: Consumer-to-consumer (C2C) marketplace Vingo has raised Rs 10 crore (approximately $1.2 million) in a seed funding round led...

Subscribe to Newsletters

ADVERTISING

Prasar Bharati
Advertising

Prasar Bharati extends EOI Deadline for LED Unipole Advertising Project in Meghalaya After Nil Response

August 5, 2026
0

New Delhi: Prasar Bharati has extended the deadline for submitting Expressions of Interest (EOIs) for the development and operation of...

PRINT

Nonita Kalra Joins Bennett Coleman & Co as Chief Creative Officer – Luxury, Fashion & Lifestyle
Media

Nonita Kalra Joins Bennett Coleman & Co as Chief Creative Officer – Luxury, Fashion & Lifestyle

August 4, 2026
0

Mumbai: Bennett Coleman & Co. Ltd. (BCCL) has appointed media and luxury publishing veteran Nonita Kalra as Chief Creative Officer...

AUTHOR'S CORNER

Retail Media Meets Retail Intelligence: The Next Evolution of Brand Growth
Authors Corner

Retail Media Meets Retail Intelligence: The Next Evolution of Brand Growth

August 5, 2026
0

Retail media has fundamentally reshaped how brands drive growth, turning digital commerce into one of the most measurable advertising environments....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Dish TV strengthens VZY leadership, appoints Varun Jha as Chief Business Officer

Dish TV strengthens VZY leadership, appoints Varun Jha as Chief Business Officer

August 5, 2026
KBC Season 18 attracts over 25 sponsors ahead of premiere, reinforcing its advertiser appeal

KBC Season 18 attracts over 25 sponsors ahead of premiere, reinforcing its advertiser appeal

August 5, 2026
Republic Media Network

Republic Media Network Announces Launch of ‘Republic Business’, Its Seventh News Channel

August 5, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.