Mumbai: In a landmark moment for Indian television, global philanthropist Bill Gates is set to make a special appearance on Star Plus’ iconic show Kyunki Saas Bhi Kabhi Bahu Thi. The three-episode feature — which also sees Smriti Irani reprise her legendary role as Tulsi Virani — uses storytelling to raise awareness about maternal and child health, focusing on the importance of nutrition and healthcare access for women and newborns.
This unprecedented collaboration between the Bill & Melinda Gates Foundation and Star Plus marks a powerful convergence of entertainment and social purpose. By leveraging one of India’s most influential media platforms, the initiative aims to drive awareness and action around issues that impact millions of families across the country.
Smriti Irani, Former Union Minister and Actor, said, “This marks a historic moment for Indian television. For too long, women’s and children’s health has remained at the margins of mainstream dialogue. Kyunki has always been more than a show; it’s been a movement that mirrors our society. With Bill Gates’ presence, we’re taking that spirit forward — highlighting that when mothers are healthy, children thrive, and communities grow stronger.”
Ekta Kapoor, Producer and Managing Director, Balaji Telefilms, added, “Kyunki Saas Bhi Kabhi Bahu Thi has always been a reflection of India’s changing social fabric, a show that connects generations through emotion and storytelling. With the new season, our aim was to evolve that legacy by giving entertainment a larger purpose. Having Bill Gates join this journey is truly a moment of pride, not just for us at Balaji but for Indian television as a whole. It is a testament to how stories can transcend boundaries and spark meaningful conversations about issues that truly matter, including women’s and children’s health, nutrition, and the power of community.”
Sumanta Bose, Head of Cluster, Entertainment (Hindi – Star Plus, Star Bharat, Star Utsav, Bengali, Marathi, and Gujarati channels), JioStar, said, “We believe that storytelling can do more than entertain — it can inform, inspire, and drive awareness on issues that matter. Our shows have always reflected the realities and aspirations of the audiences we serve, and this collaboration with the Bill Gates Foundation reinforces that belief. By weaving topics of social significance into our narratives, we aim to create impact that reaches beyond the screen and brings about a meaningful difference in people’s lives. We are happy to have partnered with the Foundation on this important initiative.”
The special storyline, produced by Balaji Telefilms, follows a grassroots health initiative led by Tulsi Virani’s character, connecting communities and emphasizing the role of maternal nutrition and early childcare in nation-building.
The episodes featuring Bill Gates will air starting October 23, 2025, on Star Plus and stream on JioHotstar.
With Bill Gates joining one of India’s most beloved TV shows, Kyunki Saas Bhi Kabhi Bahu Thi bridges the worlds of entertainment and purpose — using the power of storytelling to spark meaningful conversations and inspire a healthier, more equitable tomorrow.
