Shimla: TVS Motor Company (TVSM), a global leader in the two and three-wheeler segment, reinforced its commitment to road safety and social responsibility with a community-driven initiative in Himachal Pradesh. As part of its ongoing ‘Protect Little Riders’ campaign under the #TVSRide4Safety initiative, the company distributed 100 children’s helmets to students of Delhi Public School (DPS), Shimla.
The event was attended by Arjit Singh Thakur (IPS), Superintendent of Police, Himachal Pradesh State Disaster Response Force, and Anil Walia, a noted educationist, along with senior leaders from TVS Motor Company — Vimal Sumbly, Head of Business – Premium, and R. Babu, Senior Vice President – R&D. Their presence reinforced a shared commitment to fostering road safety awareness and community education in the region.
The initiative aims to instill the importance of safety and responsibility among school children, inspiring them to become more aware and conscientious citizens. Through early education on road safety and the use of protective gear, TVS Motor continues to champion a culture of awareness that contributes to building safer roads for future generations.
“At TVS Motor, we believe awareness is the first step towards safety. Through this initiative, we aim to nurture a generation that values protection, responsibility, and empathy on the road. Progress with purpose has always been our guiding philosophy, and engaging with communities meaningfully helps us translate that purpose into action,” said Vimal Sumbly, Head of Business – Premium, TVS Motor Company.
Arjit Singh Thakur (IPS), Superintendent of Police, Himachal Pradesh State Disaster Response Force, added, “This is a commendable initiative by TVS Motor Company. As someone closely involved in disaster response and community safety, I truly believe that awareness and preparedness start early. Educating children on road safety and the importance of wearing helmets helps build a generation that is conscious, cautious, and responsible. Efforts like these go a long way in preventing avoidable mishaps and fostering a culture of safety within our communities.”
Launched in 2024, the ‘Protect Little Riders’ campaign by TVS Motor is a unique initiative designed to raise awareness about child safety on two-wheelers and address barriers to adopting helmets for young pillion riders. Since its inception, the company has expanded the program through educational outreach and community engagement, empowering families to make road safety a daily practice.
In 2023, TVS Motor also partnered with KidZania to create a Road Safety Experience Zone, providing children with an interactive environment to learn safe motorcycling practices and road discipline.
The helmet distribution drive in Shimla marks another step forward in TVS Motor Company’s journey of community engagement, reaffirming its belief that true progress lies in creating safer, more responsible, and compassionate communities.
