Mumbai: Approach Entertainment & Communications, an integrated communications and entertainment group, has been appointed as the official PR, digital, and entertainment marketing partner for Camp Decent (2025), a satirical Hindi comedy by UFI Productions. Through its key divisions—Approach Communications and Approach Entertainment—the group will drive a high-impact, multi-platform campaign to amplify the film’s bold commentary on gender equality and societal hypocrisy.
Camp Decent, produced by Mujeeb-ul-Hassan and Vikas Gutgutia, with Sonu Tyagi as Creative Producer, features a talented ensemble cast including Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey. The film follows Kumar, an ambitious filmmaker whose contradictory views on women are challenged by his insightful friend Anahita, setting him on a path of self-realization. Using sharp humor and thought-provoking satire, the film explores social double standards, making it a relevant and compelling watch for today’s audiences.
“We’re thrilled to partner with Approach Entertainment & Approach Communications to bring Camp Decent’s powerful message to audiences worldwide,” said Mujeeb-ul-Hassan, Founder and Producer of UFI Productions. “Their expertise in PR, digital strategies, and entertainment marketing makes them the ideal partner to elevate this film and spark meaningful conversations.”
Sonu Tyagi, Director of Approach Entertainment & Approach Communications, added, “We are honored to collaborate with UFI Productions on Camp Decent, a film that entertains while addressing vital social themes. Approach Communications will lead PR, digital marketing, and events, while Approach Entertainment will drive celebrity engagements, influencer campaigns, and branded entertainment, creating a 360-degree strategy to maximize the film’s impact and reach.”
Approach Communications will handle all PR, media relations, and digital strategy for the film. With offices across India—including Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar—the agency is renowned for its award-winning campaigns across corporate, healthcare, entertainment, and social sectors.
Approach Entertainment, the group’s entertainment arm, will lead celebrity management, influencer engagement, film promotions, and branded partnerships for Camp Decent. The division has delivered several successful campaigns that merge creativity with measurable brand impact.
The Approach Group also operates Approach Bollywood, a dedicated Bollywood and entertainment news platform, and Go Spiritual, a social and spiritual initiative focused on wellness, philanthropy, and mental health awareness.
With over two decades of experience, UFI Productions is known for delivering thought-provoking films such as Mantostaan (2017), Side A Side B (2018), and San 84 Justice (2019). Led by Mujeeb-ul-Hassan, the production house continues to champion cinematic storytelling that blends entertainment with purpose.
Directed by Sandeep Kumar Rana, Camp Decent promises to be a satirical yet insightful take on gender perceptions in modern society—balancing laughter with reflection, and entertainment with awareness.
