New Delhi: Diageo India has announced the promotion of Varun Koorichh to Vice President – Marketing, Portfolio Head of Premium and Luxury, marking his elevation within the company’s leadership ranks.
Koorichh, who joined Diageo India in 2023 as Vice President, Marketing, Category Head – IMFL Brands, will now oversee the marketing strategy and brand development for Diageo’s premium and luxury portfolio, including some of the world’s most iconic spirits.
A seasoned marketing leader with over 17 years of experience, Koorichh has a strong global track record in brand management, strategy, and consumer marketing across diverse markets.
Prior to joining Diageo India, he spent 15 years with PepsiCo across India, Ireland, and the United States, taking on a range of senior marketing roles. His most recent stint there was as Marketing Director – Food Service (Global Customers) in Dallas, USA. He also served as Marketing Director – Global Flavors in Dublin, Senior Manager – Global Flavors in New York, and Senior Brand Manager – Global Mountain Dew and Energy Drinks, among other roles.
In India, Koorichh led major brand and partnership initiatives for Mountain Dew, the IPL platform, and PepsiCo’s music marketing vertical, driving large-scale engagement and brand visibility.
Announcing his promotion on LinkedIn, Koorichh reflected on his journey, writing: “Raising the bar: from India’s icons to Global Luxuries. A terrific journey working on McDowell’s, Royal Challenge, Signature, and Antiquity—brands that touched millions and celebrated everyday India. Grateful to the super talented teams who made it unforgettable.”
He added, “Now stepping into the world of Johnnie Walker, Don Julio, The Singleton, Smirnoff, Black & White, and Black Dog—a new canvas of aspiration, craftsmanship, and elevated experiences.”
Before his tenure at PepsiCo, Koorichh began his career with Perfect Relations, where he worked for over two years as an Associate Image Manager.
With this move, Diageo India reinforces its focus on strengthening its premium and luxury spirits portfolio, aiming to capture the growing demand for elevated, experience-led consumption in the Indian market.
