MUMBAI: When most companies turn 14, they celebrate with cake and confetti. Excellent Publicity decided to celebrate with curiosity, courage, and change.
To mark its 14th anniversary on 1 November, 2025, the advertising company appointed a 14-year-old CEO for a day, because at 14, you’re not old enough to play safe, but you’re wise enough to know what works.
But this milestone wasn’t just symbolic; it marked the beginning of a new era for Excellent Publicity.
After 14 years of growth as a media and advertising agency, the company is now evolving into an ad-tech platform, redefining how brands and advertisers plan, book, and measure campaigns across mediums.
“At 14, you’re not old, you’re bold. This year, we’re changing not just our colors, but the way we represent ourselves. We’ve always been driven by innovation, and this transformation into an ad-tech ecosystem reflects our vision to simplify and modernize advertising for everyone,” said Vaishal Dalal, co-founder, Excellent Publicity.
In true Nayak style, the young CEO spent the day brainstorming with the leadership team, exploring how brands can better connect with Gen Z and Alpha audiences, a reminder that fresh perspectives often spark the best ideas.
While sharing his experience on being a CEO for a day Yug Parikh shared, “I was very excited and sitting in the CEO’s chair for a day showed me that great ideas and execution don’t need age, just imagination and courage. At Excellent Publicity, I saw how staying curious keeps you young, no matter how many years you complete.”
Taking that spirit forward, Excellent Publicity also announced the launch of its Student Entrepreneurship Program, a series of learning courses, webinars, and workshops designed to guide university students and aspiring entrepreneurs toward a holistic understanding of advertising.
As students today grow up in a social media world, many believe digital marketing is the only marketing avenue. While digital has indeed become massive, Excellent Publicity aims to show that the advertising ecosystem is much bigger, encompassing sports & showbiz, offline, outdoor, non-traditional, and many other advertising mediums that continue to grow and shape consumer behavior.
Through this initiative, students will gain both theoretical knowledge and practical exposure, learning directly from real campaigns, live case studies, and agency experiences, preparing them to build their careers and start their journeys in the world of advertising.
As Excellent Publicity steps into its 15th year, it says that the message is clear: it’s not 14 years old, it’s 14 years young, and just getting started.
