Mumbai: Tata Communications, a global communication technology company, together with Real Madrid CF, one of the world’s most prestigious football clubs, and Footballerista Mobile (Suisse) AG, a platform connecting sports legends and fans through unique experiences, have joined forces to exclusively launch and drive adoption of the ‘Madridista Premium’ loyalty programme in India.
The initiative is set to engage over 22 million fans and 11 official fan clubs across the country, offering Indian supporters a unique opportunity to get closer to the iconic club and enjoy the benefits of being part of the Madridista community as Premium fans.
The collaboration combines Real Madrid’s global prestige with Tata Communications’ digital and local expertise and Footballerista’s fan engagement capabilities to deliver an immersive, personalised experience that deepens fan connections in one of football’s fastest-growing markets.
As part of this partnership, Real Madrid will extend its renowned digital ecosystem to offer an enhanced and personalised Madridista Premium experience, reinforcing its commitment to nurturing football culture globally — and in India specifically.
Tata Communications will play a pivotal role in powering this experience. Leveraging its digital fabric of solutions and Tata Communications MOVETM technology, the company will enable seamless connectivity, ensuring that fans can stay always connected with the club. Footballerista, serving as a customer-facing provider of Tata Communications MOVETM, will complement this by delivering orchestrated campaigns and front-end fan engagement journeys to onboard and nurture subscribers.
Beyond being a loyalty programme, the collaboration aims to build a gateway for Indian fans into the global Madridista movement — offering exclusive emotional content, curated merchandise, and local engagement opportunities that bring the spirit of Santiago Bernabéu Stadium closer than ever before.
Emilio Butrageño, Institutional Relations Director of Real Madrid CF and club legend, said, “With Tata Communications, we’re proud to bring the spirit of the Bernabeu to India. This partnership isn’t just about digital innovation — it’s connecting Real Madrid to its Indian fanbase that goes beyond traditional fandom.”
Marco Bijvelds, Vice President and Global Head of Tata Communications MOVETM, added, “Our technology is designed to break down barriers and create connections. With Footballerista and Real Madrid, we’re changing the game from just providing a service; our digital fabric of solutions is building a stage for Real Madrid’s fan experience in India. This is about making fans feel even more connected to their beloved team, supporting them from afar.”
With this collaboration, Tata Communications, Real Madrid CF, and Footballerista are not only bridging distances but also redefining how Indian fans experience global football — transforming digital fandom into an emotional, interactive, and community-driven experience.
