Mumbai: MyG, a retail electronics and mobile chain, celebrated its 20th anniversary with a state-wide Mega Sale that marked two decades of trust and service to consumers across the state. To amplify this milestone, MyG partnered with JioStar’s MegaBlast — India’s largest one-day advertising takeover across television — creating unparalleled excitement and engagement throughout Kerala.
MegaBlast, an innovative ad property conceptualized by BMEG Pvt. Ltd. in collaboration with Asianet Network, went live across Asianet’s Movies and GEC channels, delivering a full-day brand takeover experience that dominated audience attention across households.
The MegaBlast format represents a first-of-its-kind high-impact advertising innovation, enabling brands to command attention across television and digital within a single day. The property integrates multiple ad units — including Brand Bridges, Spotlight Frames, Pause Ads, Stings, and Mega Spots — to build an immersive storytelling experience and ensure 360-degree visibility.
Through this association, MyG achieved exceptional statewide reach, capturing audience attention and reinforcing its brand leadership during its landmark 20-year celebration.
Speaking about the partnership, A.K. Shaji, Chairman, MyG India Pvt. Ltd., said, “As part of our 20th anniversary celebrations, we are thrilled to partner with Asianet for a special property titled ‘MegaBlast.’ This is a truly unique and first-of-its-kind initiative, and I’m eager to see how it resonates with the viewers. Wishing the entire Asianet team the very best, and looking forward to many more creative collaborations in the future.”
Lijo Thomas, Sr. VP & Business Head, BMEG Pvt. Ltd., added, “MegaBlast is among the most impactful advertising properties on a GEC, crafted to capture undivided consumer attention throughout the day through multiple ad units. We are proud that BMEG, in partnership with the Asianet team, transformed this concept into reality after several rounds of brainstorming and refinement. We’re now eagerly looking forward to seeing how this innovative property performs for our client, MyG India Private Limited.”
As JioStar continues to push creative and technological boundaries within the regional entertainment landscape, MegaBlast stands as a testament to its commitment to delivering unmatched advertising impact for brands. With its powerful storytelling formats and expansive reach, JioStar is redefining how brands connect with consumers — one MegaBlast at a time.
