Bengaluru: Scapia, India’s leading travel fintech platform, has launched its Winter Release with an engaging new campaign titled “Travellers on Our Mind. All the Time.” The campaign introduces three major offerings — Scapia Store, Scapia Experiences, and the Scapia Add-On Credit Card — brought alive through a trio of witty, slice-of-life films that celebrate Scapia’s unwavering obsession with travellers.
The launch underscores Scapia’s evolution into a holistic travel ecosystem that blends finance, lifestyle, and discovery — all designed with travellers at its core.
“At Scapia, we are constantly thinking about travellers, it’s at the heart of everything we do,” said a Scapia spokesperson. “Every product begins with one question: how can we make travel better for our users? This campaign brings that belief to life in a more human and creative way. It captures our obsession with travellers and how that passion shapes not just what we build, but also the stories we tell.”
Conceptualised and written in-house by Scapia’s creative team and produced by Bratman Films, the campaign translates the brand’s traveller-first ethos into humorous, relatable moments. Each film captures how Scapia effortlessly integrates travel into daily life, reaffirming that travel is not just about destinations — it’s about the mindset.
Each of the three short films humorously introduces one of Scapia’s newest product innovations:
- The Add-On Credit Card
A lighthearted ice cream date leads to the realization that sharing rewards and travel perks should be as easy as sharing dessert. The film highlights how Scapia’s Add-On Card lets families and partners share benefits like airport privileges and rewards — without the hassle of OTPs or dependency. - Scapia Store A grandmother’s sudden declaration to trek the Himalayas leads to her family exploring the Scapia Store, a curated marketplace of travel gear organized by destination, theme, and weather. The store allows users to redeem Scapia Coins for curated, traveller-approved products.
- Scapia Experiences A playful couple’s debate over nail paint shades mirrors the dilemma of choosing the right desert safari in Dubai. The film introduces Scapia Experiences, enabling users to discover over 5,000+ curated adventures worldwide — filtered intelligently and redeemable through Scapia Coins.
With humour, warmth, and human insight, Scapia’s Winter Campaign cements the brand’s traveller-obsessed identity. More than a product showcase, it’s a creative reflection of Scapia’s belief that travel isn’t confined to airports or itineraries — it lives in everyday conversations, choices, and connections.
With this Winter Release, Scapia expands into seven travel categories, moving beyond credit and bookings into discovery, shopping, and immersive experiences. The brand continues its mission to become the complete travel platform, connecting every stage of a traveller’s journey — from planning to payments, shopping to exploration.
