Bengaluru: Amazon Ads today announced the international expansion of its AI-powered Video Generator, now available to advertisers in India, Canada, France, Germany, Italy, Mexico, Spain, and the United Kingdom. The easy-to-use creative tool enables businesses of all sizes to create high-quality video ads within minutes—without requiring video production expertise or additional budget.
With Video Generator, advertisers can upload product images, existing product videos, or even a product detail page from Amazon.com, click “generate,” and receive six realistic, high-motion videos that bring products to life—all at no additional cost.
Leveraging existing product pages and Amazon audience insights, the tool crafts multi-scene videos with smooth transitions, background music, and intelligent summarization capabilities that extract key clips from existing videos to optimize ad formats. This allows advertisers to create professional-quality, dynamic videos that highlight their products in realistic settings.
“At Amazon Ads, we develop AI products that solve real problems for customers. In India, many advertisers – especially small and medium-sized businesses – have told us about the challenges of creating compelling video content. Video Generator addresses this directly by enabling advertisers to transform a single product image into sophisticated video options. This innovation democratizes access to sophisticated video advertising for businesses of all sizes and enables them to tell their product stories more effectively,” says Kapil Sharma, Director, Amazon Ads India.
Key Features That Drive Results
The Video Generator tool offers advertisers powerful capabilities, including:
- Showcase products in action: Create realistic, high-motion shots showing products in use, helping shoppers visualize them in everyday life.
- Multi-scene storytelling: Generate engaging videos with transitions, text animations, and background music to bring products to life.
- Choice and variety: Produce six different video options in just 3–5 minutes with one click.
- Intelligent video summarization: Upload existing videos from social media, demos, or tutorials, and let AI identify and extract key clips for optimized ad content.
- Brand customization: Incorporate logos and adjust headlines for brand consistency with flexible editing tools.
- One-click transformation: Instantly turn static product photos into dynamic multi-scene video ads that help customers understand product benefits.
Proven Success and Accessibility
Since its launch in the U.S. earlier this year, brands using Video Generator have seen significant success. Tens of thousands of campaigns have been created using the tool, with the number of submissions growing more than four times in Q3 2025 compared to Q2 2025. Notably, over 60% of products promoted using Video Generator had never been advertised before through Sponsored Brand Video, showcasing its impact in attracting new advertisers to video advertising.
“As a growing brand, creating quality video content for each product launch was always a challenge. Amazon Ads’ Video Generator has transformed our approach completely. What used to take weeks of production can now be done in minutes, allowing us to experiment with different creative approaches and optimize our campaigns in real-time. During new product launches, where timing is crucial, the ability to rapidly produce and test multiple video variations has helped us find what resonates best with our audience,” says Sohrab Khanda, Chief Online Business Officer, Glen Home and Kitchen Appliances.
Available Now Through Creative Studio
Video Generator is accessible via Creative Studio, Amazon Ads’ centralized hub for creative tools, streamlining the ad creation process for global advertisers and simplifying the development of compelling ad content.
Continuously Evolving Technology
Amazon Ads’ journey in generative AI began with Image Generator, a tool that simplified still-image creation. With Video Generator, the company takes another major step forward in democratizing creative production—continuing to evolve its AI models to enhance video realism, quality, and storytelling simplicity.
Video Generator is available for Sponsored Brands video, at no additional cost to advertisers.
