Mumbai: Kabuni, a UK-based AI and sports technology pioneer, has officially launched its operations in India with a bold mission — to make professional-level cricket coaching accessible to every player through its cutting-edge sport tech platform and device.
Kabuni leverages artificial intelligence and large language model technology that learns directly from the game itself, drawing on decades of cricket data, player movements, and coaching insights. The platform delivers personalised, data-driven coaching through a mobile app or dedicated Kabuni device, breaking down every cricket movement — from a cover drive to a bowling action — into measurable insights and real-time feedback via video, image, text, and voice.
Cricket legend Sourav Ganguly, fondly known as “Dada” and Kabuni’s Global Brand Ambassador, shared his enthusiasm for the initiative, saying, “Quality coaching allows children to learn better, faster and live healthier lives. This level of coaching was only available for professionals, but now it is for everyone.”
Commenting on the vision behind Kabuni, Patrick Badenoch, Co-Founder and CFO, said, “Whether on the streets, schoolyards, nets or cricket pitches, Kabuni allows every player to record their game, receive personalised feedback and enjoy the thrill of progress.”
Developed in collaboration with Cambridge Design Partnership, a global leader in human performance and sports innovation, Kabuni’s technology ensures accuracy, safety, and accessibility — catering to players from grassroots to elite levels.
Starting with cricket, Kabuni plans to expand to other sports such as tennis, golf, badminton, and table tennis, creating a multi-sport ecosystem that promotes performance, wellness, community participation, and everyday fitness.
Reinforcing the brand’s mission, Sourav Ganguly added, “Cricket is not a sport in India, it is a religion. Kabuni is the world’s first digital ecosystem that captures real world play through sport, starting with cricket. It will bring play into learning and help every player discover the athlete within.”
Concluding on the company’s long-term vision, Nimesh Patel, Founder and CEO, said, “India faces an amazing sporting future with the goals of the Fit India movement, the potential of the Commonwealth Games in 2030 and the Olympics in 2036. Kabuni pledges to inspire one billion Indians to move more, play together and live healthier lives over the next decade.”
In alignment with this mission, 1% of all Kabuni India revenue will be pledged to support grassroots sports development across the country.
