Mumbai: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has announced a strategic partnership with Ajith Kumar Racing, the motorsport team founded by actor and professional racer Ajith Kumar. Under this alliance, Campa Energy, RCPL’s homegrown energy drink brand, will serve as the team’s Official Energy Partner.
The collaboration underscores RCPL’s commitment to supporting Made-in-India initiatives and promoting Indian talent on global platforms. Through this partnership, Campa Energy seeks to connect with India’s dynamic youth by celebrating values of determination, endurance, and performance—qualities synonymous with both motorsport and the brand’s spirit. “Campa Energy will power the team’s pursuit on international racing circuits, symbolising the never-give-up attitude of today’s generation.
Formed in 2024, Ajith Kumar Racing competes in premier international endurance championships and made an impressive mark in its debut season with a P3 overall finish at the 2025 Creventic 24H European Endurance Championship. The team’s vision is to place India firmly on the global motorsport map through discipline, teamwork, and world-class performance.
The partnership marks another milestone in RCPL’s broader strategy to build strong connections with consumers through purpose-led, culturally resonant collaborations, while strengthening the Campa brand’s presence in India’s competitive energy drink segment.
