Mumbai: Gutenberg, the global award-winning integrated marketing communications firm, has announced the promotion of Amardeep Singh to Co-Founder and President. The move strengthens the agency’s ambition to help global brands accelerate AI-driven marketing transformation at a time when enterprises are still navigating early stages of adoption.
Amardeep’s expanded role positions Gutenberg as a trusted partner for CMOs and enterprise marketing leaders seeking unified, measurable AI marketing impact at scale. His promotion comes amid a shifting marketing landscape, where traditional agency models are being redefined by emerging AI capabilities. According to a recent McKinsey report, 68% of marketing and sales teams do not use AI agents, and only 6% have reached a scaling phase — a gap Gutenberg is actively addressing through its Human + AI operating model.
Since joining the company in 2007, Amardeep has played a pivotal role in shaping Gutenberg’s evolution across seven countries into a modern, integrated marketing powerhouse.
“For the last 24 months, Amardeep has led our organizational transformation toward becoming a 100% AI-ready agency,” said Harjiv Singh, Founder and CEO of Gutenberg. “While the largest agencies wrestle with legacy structures and AI disruption to their traditional models, Amardeep’s vision for Human + AI integration positions us to help clients move faster and smarter. His people-first leadership and operational excellence have shaped our evolution into a true partner for marketing transformation.”
Under his leadership, the agency has strengthened its capability to deliver an enterprise-ready model combining strategic human oversight with AI-driven workflows. This Human-in-the-Loop approach — advocated by global experts such as Dr. Ethan Mollick of The Wharton School — ensures creative authenticity while unlocking AI’s full performance potential.
“I am honored to step into the role of Co-Founder and President at such a defining moment for our industry,” said Amardeep Singh. “Over the past two years, our teams have embraced AI with curiosity, courage, and a growth mindset, transforming how we work and what we can deliver. As we look ahead, I’m excited to lead our teams as we build innovative, high-performance marketing ecosystems and help CMOs build impactful marketing engines that are intelligent, authentic and performance driven.”
With over two decades of recognition — including 75+ global awards, multiple industry honors, and a Great Place to Work certification — Gutenberg is now entering a new phase of acceleration. Amardeep’s appointment underscores the firm’s commitment to building a fully AI-enabled operating model engineered for speed, personalization, and measurable brand impact.
