Mumbai: Be Positive 24 Innovation Design has clinched major international recognition with top wins at two globally renowned creative platforms — the Luum Awards and the Rx Club Awards — for its acclaimed work on Assana, the colorectal wellness brand reshaping its category.
The double victory cements the agency’s stature on the global creative stage, proving that its work not only excelled within healthcare but also resonated among the world’s best purpose-led and design-driven campaigns.
At the Luum Awards, which honour purpose-driven creativity worldwide, Be Positive 24 took home a Gold, with the Assana campaign praised for its clarity, honesty, and design-first storytelling — a bold departure from the jargon-heavy approach typical of the category.
Meanwhile, at the Rx Club Awards, often referred to as the “Emmy of global healthcare advertising,” the same campaign earned The Award of Excellence for elevating medical communication with sharp strategy, clean design and a human-first creative approach.
Speaking on the wins, Abhishek D Shah, Founder & Managing Director, Be Positive 24 Innovation Design, said the recognition validates the agency’s belief that healthcare communication can be both powerful and creatively engaging. “Good ideas can simplify a sensitive topic. Great ideas can make people actually care about it.”
The accolades build on Be Positive 24’s continued momentum, following its recent recognition as ‘Design & Print Craft Agency of the Year’ at the Maddys Awards by the Advertising Club of Madras. The achievements firmly position the agency as one of India’s most admired independent creative companies.
The success of the Assana campaign underscores a key insight for modern healthcare communication — that when creativity meets clarity, even the most sensitive or uncomfortable topics can transform into culturally relevant conversations that resonate globally.
