Mumbai: MasterChow, a ready-to-cook Asian cuisine brand, has launched a vibrant new campaign featuring celebrity chef Ranveer Brar, reinforcing its mission to make bold Asian flavours effortlessly accessible in every home kitchen. The campaign is led by the fun, flavour-packed message “Not Mangaya, Ghar Pe Banaya”, celebrating the joy of cooking restaurant-style Asian dishes at home—minus the takeout.
Available across Reliance Stores, LOTS, Walmart, and leading e-commerce and quick commerce platforms including Amazon, BigBasket, Blinkit, Swiggy, and Zepto, MasterChow aims to redefine how consumers experience Asian food at home.
The first film of the multi-film series has dropped this week, with Chef Ranveer Brar bringing his signature charm to the kitchen as he kick-starts a “flavour revolution.” Each upcoming film will spotlight relatable cooking moments, showing how MasterChow’s range easily turns everyday meals into delicious Asian dishes.
With this campaign, MasterChow steps confidently into its evolved identity as Masters of Asian Flavours. Inspired by Japanese, Korean, Thai, and Chinese-style dishes, the brand’s range reflects a wider Asian flavour map while staying rooted in simple, delicious home cooking. The films subtly highlight this shift through diverse, flavour-forward storytelling.
Speaking about the campaign, Vidur Kataria, Co-Founder of MasterChow, said, “At MasterChow, our purpose has always been to make Asian cooking feel exciting, effortless and well within reach for every home kitchen. We’ve spent years building flavours that take the intimidation out of the process and put the joy back into cooking. ‘Not Mangaya, Ghar Pe Banaya’ carries that purpose forward, showing how easily a bold, flavour-driven meal can come together when you trust your pan and the right ingredients.”
MasterChow’s lineup includes 100% natural ready-to-cook sauces such as Chili Garlic, Kung Pao, Thai Basil and Chowmein, along with its popular chilli oil and high-protein, no-maida noodles—products that have made the brand a category leader across e-commerce and quick commerce channels.
Chef Ranveer Brar, who has been closely involved with the brand, added, “There’s something special about cooking that beats takeout every single time. Over the years, my association with MasterChow has grown into something far deeper than just being a brand face, I’ve been part of the flavour conversations, the ideas, the experiments. This campaign taps into that same joy, the sounds, the sizzle, the speed. ‘Not Mangaya, Ghar Pe Banaya’ is exactly the energy you feel when great flavours by MasterChow meet a hot pan.”
As the Asian food category continues to grow rapidly in India, MasterChow aims to embed Asian flavours into everyday cooking routines. With each new film adding a fun twist to the “Not Mangaya, Ghar Pe Banaya” universe, the brand is set to make home-cooked Asian food the hero of Indian kitchens—encouraging everyone to cook like a true Master Chef.
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