Mumbai: Helios Luxe by Titan Company Ltd. has announced the India debut and exclusive partnership of Auguste Reymond, an independent Swiss watchmaker founded in 1898, further reinforcing its position in India’s accessible luxury watch segment. The launch aligns with Helios Luxe’s growth ambitions, as it targets a turnover of ₹2,000 crore over the next three years and plans to more than double its market share.
As part of its expansion strategy, Helios Luxe aims to scale to 100 boutiques across India over the next five years, with Auguste Reymond positioned as a key brand in this journey. Making its first official entry into the Indian market, Auguste Reymond brings handcrafted, hand-assembled and individually numbered timepieces shaped by 127 years of watchmaking heritage. Leading the launch is the hero model Origin Lunar, featuring intricate lunar-surface engraving and a Super-LumiNova infused bezel that delivers a vivid glow. The collection is powered by the iconic hand-wound UNITAS calibre, underscoring the brand’s commitment to enduring mechanical watchmaking.
India’s luxury watch market has been witnessing rising demand, driven by growing affluence and an increasing preference for authentic, heritage-led global brands. Helios Luxe caters to this evolving consumer mindset by curating collections that sit at the intersection of aesthetics, craftsmanship and high horology, appealing to both seasoned collectors and first-time luxury watch buyers.
Speaking on the launch, Rahul Shukla, Vice President, Chief Sales & Marketing Officer, Watches Division, Titan Company Ltd., said, “We are delighted to introduce Auguste Reymond to India exclusively through Helios Luxe. Consumers today are increasingly seeking authenticity, craftsmanship, and meaningful stories behind what they wear – moving beyond familiarity to originality and depth. Helios Luxe is built as a destination for this kind of discovery in accessible luxury space.”
Commenting on the India entry, Sundar Klingenberg, Chief Information Officer and Deputy CEO, Auguste Reymond, said, “India marks an important milestone in our journey, and we are proud to partner with Helios Luxe. As an independent maison producing in limited quantities with close artisanal attention, we offer authentic distinction for enthusiasts who appreciate innovation, heritage, and mechanical watchmaking.”
The India launch introduces 23 timepieces across four collections—Origin, Unity, Heritage 1898, and Magellan. The core range of 21 watches is priced between ₹1.3 lakh and ₹2.5 lakh, while two statement Origin timepieces are priced at ₹4.5 lakh and ₹7.5 lakh respectively. All timepieces are handcrafted, hand-assembled, individually numbered, limited in quantity, and available exclusively in India through Helios Luxe.
